GenAI

To fully unlock GenAI’s commercial potential, Appier has embedded AI-driven automation across every stage of the advertising and marketing journey.

Netcore wants to create solutions that ensure every brand touchpoint delivers maximum value and enhances the overall customer experience.

Striim 5.0 helps companies seamlessly manage the data volume surges and soaring data quality requirements of effective genAI deployments.

The integration of genAI and URL mapping in adtech is revolutionising the way marketers approach audience targeting.

Active Listening prompts users with context-aware genAI to ask questions, encouraging them to provide more responses in real time.

Parloa’s GenAI-powered AMP platform is designed to support fully dynamic and autonomous personal agents that engage in more natural customer interactions.

Publicis and Accenture will work closely with Mondelēz marketing teams to realise the vision of redefining consumer goods marketing.

AnyMind’s live commerce platform automates and enhances traditional live commerce processes through AI.

Less than half (43%) of Singapore businesses who participated in the survey reported having data and systems that effectively provide extensive customer information.

Adapting to changing consumer needs and using strategies like incentivising loyalty and personalizing experiences are crucial for retention.