Netcore Cloud Elevates GenAI Capabilities with Google Cloud
Netcore wants to create solutions that ensure every brand touchpoint delivers maximum value and enhances the overall customer experience.
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Netcore Cloud has announced the expansion of its partnership with Google Cloud to elevate its product discovery, AI-powered search, merchandising and customer engagement marketing platforms. Engineered using Google Cloud’s genAI technologies, Netcore’s offerings will help brands deliver more impactful hyper-personalised experiences that boost customer retention and revenue growth.
By combining Google Cloud’s expertise in data analytics and genAI with Netcore’s deep experience across sectors like ecommerce, banking, finance, securities, insurance, and travel, Netcore wants to create solutions that ensure every brand touchpoint delivers maximum value and enhances the overall customer experience.
Moreover, brands will benefit from Google Cloud’s AI technologies alongside Netcore’s product discovery and marketing solutions, robust data sets, and AI-powered tools that deliver superior customer engagement and, ultimately, drive revenue growth.
The collaboration aligns with Netcore Cloud’s strategic goal of doubling its ARR by 2027 and expanding its footprint across North America, Europe, and Southeast Asia.
The partnership enhances Netcore’s ability to provide deeper insights into consumer behaviour by integrating tools like Google Analytics, BigQuery, and Ads Data Hub. These connections allow for enriched customer intent data analysis and sentiment evaluation of product catalogues, empowering brands to better understand and address consumer needs.
Google Cloud’s enterprise search tools will also optimise search relevance and product recommendations on Netcore’s platform, enabling precision handling of complex queries. Additionally, AI-driven conversational agents will streamline customer journeys, guiding users to desired products efficiently and improving conversion rates.
Kalpit Jain, Group CEO at Netcore Cloud said, “With our sights set on doubling our ARR, this partnership forms a critical part of our growth strategy. By creating such powerful synergies we are confident about unlocking new growth opportunities collectively thereby redefining customer engagement and delivering exceptional value to our clients worldwide. Together with Google Cloud, we are building the future of customer engagement, one where every interaction creates value, fosters loyalty, and drives sustainable growth for brands.”
Meanwhile, Siddharth Gopalkrishnan, Chief Operating Officer at Netcore Cloud, commented, “Our partnership with Google Cloud has evolved tremendously over the years, and with this new chapter, we are doubling down on our commitment to unlock unprecedented value for our customers. We are excited to leverage this strengthened collaboration to rapidly scale our presence across SEA, the Middle East, and the US, driving growth at an accelerated pace.”
The partnership also enhances Netcore Cloud’s Co-Marketer platform, delivering powerful scenario planning tools to forecast key metrics such as purchase frequency, average order value (AOV), and replenishment cycles. Additionally, the platform provides insights into the relationship between online and offline behaviour, empowering brands to build seamless omnichannel strategies that enhance engagement across every marketing touchpoint.
Bikram Singh Bedi, Vice President and Country MD at Google Cloud India, stated, “Netcore Cloud and Google Cloud have been collaborating over the past few years, exploring various avenues for customer and product data enrichment to drive personalised experiences. The expanded partnership deepens this collaboration, with Netcore integrating Google Cloud’s genAI technology, powered by state of the art infrastructure, into its product discovery and customer engagement solutions.”
