IMDA Adds GenAI to Skills Framework
IMDA’s framework acts as a guide for media practitioners, helping them upskill and remain relevant in the evolving industry.
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The Infocomm Media Development Authority (IMDA) has updated the skills framework for media practitioners to include the new tech areas of virtual production and generative artificial intelligence (genAI).
The skills framework refresh is part of IMDA’s effort to accelerate the media industry and support professionals, springing from a consultation with experts.
First launched in 2018, IMDA’s framework acts as a guide for media practitioners, helping them upskill and remain relevant in the evolving industry. For employers, the framework can provide a structure for training.
Consequently, IMDA is offering training opportunities and apprenticeships with new skills included in the framework. This comes at a time when employment opportunities are increasing amidst the media market expansion in Singapore.
Meanwhile, Singapore is seeing a rise in virtual productions along with the launch of studios developed with relevant technology that can run international projects.
The refresh was announced during the opening of the Asia TV Forum and Market at the Singapore Media Festival. The event aims to inspire professionals in the media industry to bring their visions to life.
Tan Kiat How, Singapore’s Senior Minister of State for Digital Development and Information & Ministry of National Development, said, “The Asia TV Forum and Market and the Singapore Media Festival are platforms for networking and collaborations. As Asia’s entertainment content industry grows, Singapore will be your partner to tell our stories to the world, and for the world to discover the talents and gems in Asia.”
“Today, we are taking an important step to do so by investing in the future of media – our media professionals so that they are equipped with the right skills, technology, and platforms to excel in this dynamic industry,” How added.
