Agoda Uses GenAI, ChatGPT for Latest Film Campaign
Among the tools used for the short film production are OpenAI’s ChatGPT 4.0 and Midjourney v6.1, supervised by Agoda’s marketing, legal, and translation teams.
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Digital travel platform Agoda has launched a generative AI (genAI) film promoting the beauty of global exploration.
Echoing Agoda’s aim to bridge the world through travel, the campaign also celebrates cultural diversity and human connections gained from travelling.
Titled ‘Leo’s Magical Travel Adventures,’ the short film follows the journey of Leo across countries. From Guangzhou in China, Rotorua in New Zealand, and Ayutthaya in Thailand, Leo finds himself in Udaipur, India. In each stop, he gains knowledge of the different cultures.
The film builds on Agoda’s book titled ‘Maya and the Secret World of Agoda,’ also made using AI.
Among the tools used for the short film production are OpenAI’s ChatGPT 4.0 and Midjourney v6.1, supervised by Agoda’s marketing, legal, and translation teams.
The short film is available for viewing at Agoda’s YouTube channel.
“AI is rewriting the rules of creativity. This AI project wants to inspire both kids and adults to dream big with travel, while celebrating Asia Pacific’s incredible diversity and the joy of exploration,” Matteo Frigerio, Chief Marketing Officer at Agoda, said.
“At Agoda, our purpose is to bridge the world through travel. Travel helps people enjoy, learn, and experience the amazing world we share. Using cutting-edge AI tools to tell this story was as exciting as it was meaningful,” Frigerio added.
