iBASEt announced that iBASEt has been positioned by Gartner as a Visionary in the Magic Quadrant for Manufacturing Execution Systems (MES) for its offering, the iBASEt MES Solution, powered by Solumina iSeries. “We are honoured to be recognised by Gartner. At iBASEt, we envision a future where complex operations are managed with greater ease, efficiency, […]
To those marketers who do not give B2B gamification a fair chance It was 2011. Popular marketers Gabe Zichermann and Sebastian Detarding were having a public debate on Gamification. Their argument was not about the importance or the future of gamification marketing. Instead, it was about the syntax of game design. While Gabe believed that […]
New findings reveal that employee experience is just as crucial as customer experience for a brand’s ROI. CMOs are using AR and VR technology to enhance EX. The uncommon working trends for employees in companies worldwide have created a select tab on the priority lists of CMOs. Employee Experience (EX) is proving to directly affect […]
New Research Reveals Misalignment of Consumer Expectations of Brands Versus the Actions Brands Have Taken According to Gartner’s survey, ninety-five per cent of chief marketing officers (CMOs) believe their companies should take the lead in finding solutions to critical societal and cultural issues. Gartner surveyed 381 CMOs and senior marketing executives during September and October […]
Marketing automation and the expeditious rise of Martech tools can help in business growth, but certain marketing technology drawbacks can be catastrophic. While the dawn of the digital era made several martech tools a part of common marketing strategies in businesses, the continued evolution of technology has got brands to dive deep into the realm […]
Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19 While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short-lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend […]
In 2017, Gartner predicted Augmented Analytics to be the future of data. By 2019 – in less than two years – it emerged as the number 1 trend in data analytics. As per research published by Allied Market Research this year, the global market for Augmented Analytics will reach $ 29.86 billion by 2025. As […]
Smartphone and internet penetration in the MENA region have paved the ways for mobile marketers to connect with wider audiences. Currently, 56 per cent of Middle Eastern shoppers are on mobile devices while shopping online. According to the GSMA report, there would be a significant expansion of network coverage as well as 5G connections by […]
Netcore’s Smartech now becomes Asia’s largest multi-channel marketing automation platform with AI-powered personalisation and recommendation capabilities. Netcore Solutions, a leader in SaaS-based multi-channel marketing automation and communications, has acquired AI startup, Boxx.ai. Netcore’s Smartech will now further empower digital brands to deliver a truly omnichannel personalised experience at scale for every individual across all the […]
Chatbots have sparked a debate about their effectiveness and appeal to customers. A lot of it depends on how customers feel about talking to a bot during customer service requests. That’s where NLP comes in. NLP, or Natural Language Processing, as per Gartner, is a technology that “involves the ability to turn text or audio […]
