What are the top core benefits users want from the future of social media? In a privacy conference in Brussels last year, Apple CEO Tim Cook expressed his concern about the way companies are collecting and using user data, “Platforms and algorithms that promised to improve our lives can actually magnify our worst human tendencies. […]
On 25 May 2018, the European Union passed the General Data Protection Regulation (GDPR). One year on, and privacy laws and data across the globe haven’t been the same. “25 May marks the anniversary of Europe’s new data protection rules, the General Data Protection Regulation, also widely known as the GDPR,” Andrus Ansip, Vice-President for […]
Only 36 per cent of Gen Z (ages 13-17) use Facebook at least once a week, compared to 87 per cent of millennials, 90 per cent of Gen X, and 96 per cent of baby boomers, according to a survey of social media users in the US. Facebook is generally considered the pinnacle of social […]
Unilever CMO Keith Weed announced that the company would no longer be working with influencers. Industry experts seem to agree Speaking at the Cannes Lions, Weed said that the crackdown on influencer marketing was due to the increasing use of fake followers and bots by influencers to inflate engagement numbers. “We need to take urgent […]
Social media platforms like Facebook, Instagram, Snapchat, and Twitter find Middle East to be a perfect market due to the high smartphone penetration. As per a report by Crowd Analyzer, Saudi Arabia had the highest number of Instagram (12 million), Twitter (11 million), and Snapchat (14 million) active users in the Middle East in 2018. […]
Google says the gallery ads are part of an effort to make search results more visual. Whether you are Googling on the couch, fiddling with Maps in the car or swiping through the Discover feed on the toilet, expect Alphabet Inc’s Google to put ads in several new spots this year. The search giant announced an […]
