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The new solution drives optimisation success for gaming app developers AppsFlyer, the global attribution leader, today announced the first-to-market partnership with Facebook Audience Network bringing campaign-level IAA ROAS (return on advertising spend) measurement solution to gaming app developers. Also read: Former Sparkpost Exec, Barry Abel, Joins Netcore Solutions Inc. as CRO to Expand US Operations By tying the […]

Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers are paying for clicks and exposure that never happens. In October 2018, Buzzfeed News uncovered a massive mobile ad fraud that affected over 125 android apps and websites, including Facebook, Lyft, […]

With shopping trolleys in one hand and a smartphone in the other, the mobile phone has evolved from a simple texting and talking device into a constant companion for shoppers, having an ability to influence people along every step of their consumer journey. Shopping via mobile devices, personal computers, tablets and connected devices is now […]

42% of the total world’s population is on social media making it a crucial component in today’s digital landscape. It is one of the primary elements of marketing and an essential tool in building a successful brand. Ranging from influencer marketing to the ads based on predictive analytics, social media platforms are now a critical […]

HubSpot announced that LinkedIn Lead Gen Form creation is now available within the free HubSpot ads tool. The new feature helps marketers collect quality leads from their ads on LinkedIn using pre-filled forms, which they can set up directly within the connected HubSpot platform. Ads are now an important part of any modern inbound marketing […]

Today, technology has impacted the world. And any organisation that wants to put across a strategic, forward-thinking perspective is judged by the emphasis they place on technology and Artificial Intelligence. For a lot of us, the first brush with AI and machines was with movies like Stanley Kubrick’s – 2001: A Space Odyssey. Most people […]

fishbat, a full-service internet marketing company based in New York, shares tips to improve your Facebook video marketing.  Even though Facebook has moved away from being the cool, young kids’ platform and more towards a mature, adult audience, it’s power as a social media platform is still undeniable. While video sharing sites like YouTube and […]

Joe Federer’s expertise in digital runs deep; from building Reddit’s Brand Strategy team and writing Reddit’s brand engagement playbook to managing top-performing brands in Pinterest Ads’ alpha and beta programs, to developing campaigns achieving ROI in the top 95th percentile of Facebook advertiser studies. Having led social creative and strategy teams at major ad and […]

SCORE, a small business mentoring organisation, found that 58% of consumers used voice search to find local business information in 2018. Have you wondered why marketers pay attention to positioning ads at specific places? Or how a supermarket is always located at an optimal location from your house? Like other business aspects, organisations take into […]

Native advertising is being touted as a new and innovative format, but it just might be an old strategy, transformed by a new digital frontier. In 2014, the Interactive Advertising Bureau (IAB) recognised native ads as a new form of advertising. As an alternative to display; it’s seen to be the fastest-growing advertising segment, experiencing […]