Epsilon

The biggest obstacle is winning over the organisation and gaining its acceptance and support.

How do traditional rewards differ from intelligent loyalty programmes? Traditional rewards programmes are often card-based and provide customers with tangible benefits – a free item with each purchase or a reward for return visits. The psychology is simple – the more you spend, the more points you earn. While these are relatively easy to implement, […]

TransUnion announced a partnership to make data from Epsilon, a global advertising and marketing technology company, available via the TruAudience Data Marketplace. The relationship marks one of the largest audience targeting partnerships across Connected TV, smart speakers and gaming consoles. Brands and agencies can now access audience insights from Epsilon’s top-ranked consumer database of 250 […]

Building customer experience comes down to organising and using the data you have about your customers, and customer data platform (CDP) provides organisations a single source to manage data that might otherwise be chaotic. But businesses need to understand their expectations and needs. With over 15 CDP vendors in the market, asking the right questions […]

Securing customer loyalty is increasingly challenging, but adopting specific technology trends like blockchain could hold the key. Smart, strategic use cases for NFTs are emerging, and brands are using it as an opportunity to redefine how they engage with their most loyal customers and fans and leveraging it to modernise their loyalty programs. In this […]

Epsilon, an outcome-based marketing company, recently announced the appointment of Saira Mehdi as the Sales Director for the Middle East & Africa (MEA) region.  Saira will own the mandate for top line revenue growth, drive new business opportunities for Epsilon’s products and solutions and grow the company’s client base in the region. She will also […]

Epsilon announced that it is expanding its messaging capabilities with the launch of Epsilon PeopleCloud (EPC) Messaging Essentials, a new quick-to-market and scalable solution for email and cross-channel marketers at mid-market companies, without the need for a long-term contract. EPC Messaging Essentials leverages the power of Epsilon’s enterprise-level solution, EPC Messaging, to help marketers deliver […]

A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. The Quest for Data-driven Engagement in APAC and the Middle East report examined marketers’ priorities and challenges in enabling CDPs and the broader […]

Epsilon announced it has been named a Leader in ‘The Forrester Wave: Loyalty Solutions, Q2 2021’ by Forrester Research, Inc. Epsilon was the top-ranked company in the Current Offering category with the highest scores possible in 17 criteria including privacy practices and compliance, emotion measurement, campaign design and orchestration, personalisation, and execution and innovation roadmap. […]