Through the partnership, Microsoft and Publicis will leverage each other’s expertise to embed agentic AI across the entire flow of work so marketers can focus on what they do best: strategy, creativity and the pursuit of original ideas.
160over90 will be integrated with Publicis Sports and powered by the Groupe’s technology assets, Epsilon data, and scale in media to create a data-driven sport & culture agency.
72% of marketers in the UAE are afraid of breaking privacy guidelines, and 65% are leveraging first party data to improve customer targeting by understanding behaviour and preferences.
Customers are loyal based on pleasant feelings, encouraging reinforcement, and satisfying experiences. This justifies looking into the resources that will enable brands to gauge customer sentiment. The best brands on Earth have one thing in common: they care about their customers. They share robust emotional connections with them, and as brands develop newer initiatives, they […]
Brands have an opportunity to give something back, and help consumers navigate the economic downturn, says Paul Wallis, Director of Growth at Epsilon in MENA In an exclusive award ceremony in Dubai last week, Martechvibe acknowledged 30+ enterprises in two categories – retention and loyalty to celebrate the teams using marketing technologies to further their […]
The Martech Power List will reveal leading enterprises using martech to further growth strategies tomorrow at an exclusive gala event with performances by UAE’s King of Comedy Ali Al Sayed and DJ Martin Avari. The Martech Power List award ceremony will be held on 15 December at Palazzo Versace in Dubai. Over 100 marketing leaders, […]
Martechvibe will honour 30+ enterprises leading the change via loyalty and retention strategies driven by data and powered by technology. Epsilon and WebEngage are presenting sponsors for the Martech Power List for loyalty and retention, respectively. The Martech Power List will be announced on 15 December, highlighting the list of enterprises in the Middle East […]
Transactional loyalty programmes are Loyalty 1.0. To step into the new era, Patrick Sim Senior Vice President- APAC, MEA, Epsilon, suggests driving sustainable customer engagement using data with the help of the right technology. Sim discussed how it is fascinating to observe that technology is transforming the marketing and advertising space. He believes marketers have heard […]
The editorial-led awards show will take place on Dec 15 at Palazzo Versace Dubai. The Martech Power List celebrates individuals and enterprises leading the charge via loyalty strategies that are driven by data, and powered by technology. Martechvibe in partnership with Epsilon, outcome-based marketing technology company, will honour marketing leaders in the Middle East who […]
“Loyalty programmes are becoming value-led rather than just transaction-based. That’s the main differentiator between traditional and modern-day loyalty programmes that drive engagement through personalisation,” says Paul Wallis, Director of Growth at Epsilon in MENA. When Paul Wallis entered the loyalty marketing space, it was still revolving around reward programmes. Utilising his 12 years of experience […]
