Epsilon

“Loyalty programmes are becoming value-led rather than just transaction-based. That’s the main differentiator between traditional and modern-day loyalty programmes that drive engagement through personalisation,” says Paul Wallis, Director of Growth at Epsilon in MENA. When Paul Wallis entered the loyalty marketing space, it was still revolving around reward programmes. Utilising his 12 years of experience […]

Research firm MarketsandMarkets expects the global loyalty management market to grow from $8.6 billion in 2021 to $18.2 billion by 2026 at a compound annual growth rate (CAGR) of 16.3 per cent. Major growth drivers for the market include the increasing adoption of omnichannel programs, the emergence of advanced technologies, and a growing need for […]

The biggest obstacle is winning over the organisation and gaining its acceptance and support.

How do traditional rewards differ from intelligent loyalty programmes? Traditional rewards programmes are often card-based and provide customers with tangible benefits – a free item with each purchase or a reward for return visits. The psychology is simple – the more you spend, the more points you earn. While these are relatively easy to implement, […]

TransUnion announced a partnership to make data from Epsilon, a global advertising and marketing technology company, available via the TruAudience Data Marketplace. The relationship marks one of the largest audience targeting partnerships across Connected TV, smart speakers and gaming consoles. Brands and agencies can now access audience insights from Epsilon’s top-ranked consumer database of 250 […]

Building customer experience comes down to organising and using the data you have about your customers, and customer data platform (CDP) provides organisations a single source to manage data that might otherwise be chaotic. But businesses need to understand their expectations and needs. With over 15 CDP vendors in the market, asking the right questions […]

Securing customer loyalty is increasingly challenging, but adopting specific technology trends like blockchain could hold the key. Smart, strategic use cases for NFTs are emerging, and brands are using it as an opportunity to redefine how they engage with their most loyal customers and fans and leveraging it to modernise their loyalty programs. In this […]

Epsilon, an outcome-based marketing company, recently announced the appointment of Saira Mehdi as the Sales Director for the Middle East & Africa (MEA) region.  Saira will own the mandate for top line revenue growth, drive new business opportunities for Epsilon’s products and solutions and grow the company’s client base in the region. She will also […]

Epsilon announced that it is expanding its messaging capabilities with the launch of Epsilon PeopleCloud (EPC) Messaging Essentials, a new quick-to-market and scalable solution for email and cross-channel marketers at mid-market companies, without the need for a long-term contract. EPC Messaging Essentials leverages the power of Epsilon’s enterprise-level solution, EPC Messaging, to help marketers deliver […]

A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. The Quest for Data-driven Engagement in APAC and the Middle East report examined marketers’ priorities and challenges in enabling CDPs and the broader […]