email marketing

Omnisend introduces several new AI-driven tools to support marketers, enhanced by brand identity elements – logos, colours, fonts, and tone of voice – taken directly from a brand’s website.

These automated email and SMS strategies turn casual browsers into loyal buyers and boost revenue with minimal effort.

With Experience Builder, marketers can seamlessly curate tailored onsite CXs based on unified identity and behaviour across email, SMS, and web, fueling acquisition and revenue growth.

Marketing Cloud’s new eRFM analysis harnesses AI to process and analyse dimensions of customer behavior.

The AI Product Finder will enable an intuitive search of a brand’s extensive product catalogue, allowing marketers and retailers to quickly locate and incorporate the most suitable products into their campaigns.

Swan saw a 40% boost in view rates of email campaigns after deploying CleverTap's all-in-one platform.

One of the tools is the Text Generator that uses natural language processing to analyse the brand voice for generating text accordingly.

The latest release represents the next step in Mailchimp’s goal to transform email marketing for small and mid-size businesses. Intuit Mailchimp launched Email Content Generator (beta), which provides GPT AI technology to allow customers to create marketing email campaigns based on industry, marketing intent, and brand voice.  Email Content Generator is part of a suite […]

Buying Buddy has added email marketing features to its IDX CRM for real estate professionals. The new email marketing feature helps agents create targeted email marketing campaigns and group and segment contacts within the Buying Buddy CRM system to create and send bulk emails such as newsletters, new listings announcements, invitations, and open-house follow-ups. Agents […]

Litmus, a provider in email marketing, announced new capabilities to help boost personalisation and increase efficiencies in workflow and creation. With Litmus’ new Integrations Marketplace, users can easily explore integrations with email providers, code editors and other productivity tools to optimise efficiency across the entire email workflow. Email marketers can activate integrations in one centralised […]