Marquee Awards Winner: Technical Excellence in Email Marketing
Automated email journeys or campaigns with measurable uplift.
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The Marquee Awards 2026, presented by Martechvibe, recognise the campaigns and teams—across industries and martech domains—that don’t just keep up with change, but set new benchmarks for what modern marketing in the Middle East can achieve.
Across 20 categories in two broad clusters—Best Digital Campaigns and Technical Excellence—this year’s finalists represent 24 winners, from banks, retailers and FMCG players to healthcare systems, destinations, technology platforms and advisory firms.
Together, they show how creativity, data and technology can work in concert: building performance engines, elevating customer experience, and turning martech stacks into real commercial advantage rather than background infrastructure.
Here is the winner of the Marquee Awards 2026 for Technical Excellence in Email Marketing.
Mashreq
Mashreq’s NEO BUZZ bilingual EDM series built a repeatable editorial framework that anchors each edition in a timely life moment—Ramadan planning, emergency funds, family money, retirement—and then connects guidance to relevant NEO features and offers.
The programme has created an always‑on bridge between financial education and product exploration, positioning Mashreq NEO as a useful partner in customers’ day‑to‑day financial decisions.
For more information on Marquee Awards and other events by Martechvibe, please reach out to marketing@martechvibe.com.
Marquee Awards will be back in 2027.
