A couple of years ago, email was the most popular B2B medium, followed by eCommerce, and then phone orders. Today, the top two have switched places. And unfortunately, B2B suppliers are failing buyers. New research has found that 52 per cent of eCommerce sites are not fully meeting expectations. As more purchasing has moved online, […]
Emakina MENA has announced its strategic alliance with Elastic Path, an eCommerce software provider for brands leveraging composable Commerce. This partnership accelerates Emakina’s move towards consolidating composable Commerce with their user-centric strategy, design and technical capabilities. “Emakina is a partner-first organisation. I’ve worked with them for many years throughout my career and they are well […]
Sustainability and authentication can’t be ignored in the luxury resale economy. How do resale marketers make their case for customer trust? Luxury apparels worth trillions sit in closets, and probably half of them are collecting dust. The most basic solution would be resale. With the Kardashians and Bollywood star Deepika Padukone endorsing pre-owned luxury items, […]
BetterCommerce, the eCommerce company, has acquired India based AI startup CanisHub that specialises in personalisation and marketing automation solutions for eCommerce businesses. The new capabilities gained through the acquisition have enabled BetterCommerce to launch BetterEngage, a new AI-powered solution that delivers cognitive recommendations and hyper-personalisation at scale. BetterEngage will allow brands and online retailers to […]
Dubai CommerCity, the first eCommerce free zone in the region has partnered with eCommerce strategy consultant, Khaleej Digital. The partnership aims to support the growth of eCommerce businesses in the Middle East and North Africa (MENA) region by developing tailored eCommerce strategies for local and international brands. Khaleej Digital will support Dubai CommerCity in leading […]
Logistyx Technologies, a company in strategic parcel shipping and fulfillment technology, released new research revealing 57 per cent of online shoppers around the world made at least one online purchase from another country in the last 12 months – while a further 22 per cent considered doing so. And 43 per cent agree or strongly […]
Majox Films and droppTV released a first-of-its-kind movie trailer using dropp’s Shopatainment video streaming platform. The trailer for My Last Best Friend, which hits theatres in January 2022, will feature four products that are ready to be purchased on dropp via a tap-to-buy feature. “This is not only the future of eCommerce and movie trailers, […]
Shutterstock recently announced the launch of two new applications for Enterprise: Catalog and Plan, Music Match Tool, and a new eCommerce mixed-asset subscription, FLEX 25 as part of its Quarterly Product Update. These new product launches represent meaningful progress towards Shutterstock’s three strategic pillars: workflow innovation, fresh and relevant content, and data and insights to […]
TLDR: Focused on CX, brands can use the continuous momentum of satisfied customers to drive referrals and increase sales. The momentum depends on three elements – spin speed, friction, and size. It is critical for all brands to align business strategies to address all three elements. With CX gaining importance every day, a comprehensive marketing […]
Multinational eCommerce company Shopify is partnering with a series of enterprise resource planning (ERP) providers to provide direct integrations into the Shopify App Store, allowing for seamless connections between workflows and more data-driven decisions. Shopify says more than 10,000 merchants use Shopify Plus to manage their volume and complexity, including Allbirds, Heinz, Schwinn and Lord […]
