Shopping patterns call for a unified customer journey to match the expectations of time-crunched consumers. IDC & Milkman Technologies presented a report entitled Master the Last Mile to Exceed Customer Expectations and Win Loyalty. It offers data and insights on how harnessing technology such as advanced analytics and hyper-automation for the last-mile is becoming a […]
Globally, the Gulf Cooperation Council has been one of the fastest-growing eCommerce markets, increasing from $5.3 billion in 2015 to $17.7 billion in 2019, and forecast to reach $50 billion in 2025, according to data from Kearney Middle East and Statista. In any digital market, maintaining strong growth is a challenge. It’s one thing to […]
As eCommerce brands prepare their marketing promotions for the 2021 holiday season, a new report suggests they should use web push messages as part of their mix to drive greater sales. Omnisend’s research discloses that the average conversion rate for web push messages—which appear when a browser is open on any type of device—is 35.7 […]
Internet retailer Souq.com in Egypt has been relaunched to Amazon.eg, the eCommerce giant recently announced. “Souq.com is now Amazon.eg,” a statement said. The relaunch was announced following the recent inauguration of Amazon’s fulfilment centre in the 10th Ramadan City. “A proud day for Souq.com and Amazon, a day we have been working toward since the two companies […]
Digital-first retailers are emerging from the pandemic in a greater position of strength compared to incumbent retailers (those who started in stores, catalogues or wholesale before adding eCommerce) — even as people begin to resume their pre-pandemic ways of life. According to a recent survey of more than 100 retailers by CommerceNext and sponsored by […]
TLDR: The RFM score is calculated as follows: (Recency score x Recency weight) + (Frequency score x Frequency weight) + (Monetary score x Monetary weight). RFM analysis is an underestimated concept that needs to be the centre of every personalisation strategy, especially on the eCommerce platforms. Featuring over 600,000 plants, 200 million plant images, the […]
Noogata, a global leader in no-code artificial intelligence (AI) data analytics for enterprises, has been selected by luggage and accessories firm, the Bugatti Group, to increase the effectiveness and efficiency of their eCommerce business and marketing strategies globally. This will significantly grow their eCommerce business, with a strategic objective of moving 50% of their sales […]
You’ve undoubtedly heard that it’s a good thing to think outside the box. Last year forced companies to invest heavily in eCommerce, and the smartest realised innovation must continue if they want to drive online business growth further. With the rapid acceleration of online shopping and the ability, it’s affording companies to adapt quickly to […]
Webgility, an eCommerce automation platform recently announced Webgility Intelligence, a new application that provides visibility into the products, channels, and orders that generate the most profits. The application automatically captures data from eCommerce channels and apps, and turns them into unique insights. Business leaders can connect all their eCommerce channels and systems to find a holistic view […]
Zappos.com and Abercrombie & Fitch, a division of Abercrombie & Fitch Co. announced a partnership to bring Abercrombie & Fitch apparel to a larger US consumer base through Zappos.com. Beginning August 16, customers can shop Zappos for Abercrombie & Fitch favourites, including Abercrombie’s high-quality, size-inclusive denim and essential tops for adults and kids. Through this […]
