Recurrent Ventures Acquires Donut Media For Social and Video Growth
Recurrent Ventures announced that it has acquired independent digital media company Donut Media. Donut is renowned for its massive YouTube channel, which garners millions of views every week on a wide variety of automotive entertainment videos. This acquisition marks Recurrent’s first acquisition in the video space, representing gains in social, video, and eCommerce capabilities, and […]
Topics
Recurrent Ventures announced that it has acquired independent digital media company Donut Media.
Donut is renowned for its massive YouTube channel, which garners millions of views every week on a wide variety of automotive entertainment videos. This acquisition marks Recurrent’s first acquisition in the video space, representing gains in social, video, and eCommerce capabilities, and setting a new strategic direction for the company.
“This acquisition represents a pivotal moment in our strategy, as we’re integrating a company of Donut’s caliber, magnitude, and capabilities at the ideal time,” said Lance Johnson, CEO, Recurrent Ventures. “Investing in this brand, putting more resources behind its brilliant team, and enabling them with our Recurrent Playbook will only further Donut’s growth. This solidifies our dominance in the automotive vertical and establishes Recurrent’s foothold in video and social for years to come. We’re committed to delivering our audiences the best content out there, while also providing creators with the capabilities to amplify their voices across web, email, social, podcasting, and video.”
Also Read: Do you YouTube?
All Donut employees will be joining Recurrent. Donut co-founder and CEO Matthew Levin will continue to lead Donut’s day-to-day operations, as well as oversee Recurrent’s video strategy as SVP of Video. CCO Jesse Wood, Editor-in-Chief James Pumprey, and hosts Nolan Sykes, Zach Jobe, and Jeremiah Burton—along with the many talented creatives behind the scenes—will all remain in their roles in addition to advising on strategy across Recurrent’s portfolio.
“We’ve had many acquisition offers over the years, but we’ve held out for a partner who truly values Donut’s creative voice and unique culture, while also presenting an opportunity for us to push our vision even further. Our whole team feels confident that Recurrent is that company,” said Levin. “We’re excited to accelerate the growth of Donut, to work with Recurrent’s brilliant editorial teams and iconic brands to bring them onto YouTube and other social video platforms in a big way.”
As with all acquisitions, Recurrent will invest in Donut’s ability to provide content focused on sustainability and ensure its product lines draw from more sustainably-sourced materials. Donut’s staff will work out of their Los Angeles studios as they continue to scale their video operations. North Equity LLC is an investor in Recurrent; both North and Recurrent are headquartered in Miami.
