ecommerce

AdAdapted, a shopping list marketing and insights platform provider for consumer packaged goods manufacturers and retailers, introduced add-to-cart eCommerce capabilities for AdAdapted Direct. In addition to featuring AdAdapted’s patented add-to-list technology, AdAdapted Direct now empowers marketers to create campaigns that enable shoppers to add products directly to their online carts. The company launched AdAdapted Direct, […]

Snapchat in the MENA region enjoys higher consumption rates than the global average, with over 85 per cent of daily users interacting with Lenses every day. In a recent study released by Snap, the company identified and defined the audience in the region with a profile called the “Snapchat Generation”. This Snapchat Generation is particularly […]

Egypt-based Splendapp has raised a six-figure pre-Seed round from Saudi Arabia-based angel investors. Founded in 2020 by Mohamed Shahin and Mohamed Khaled, SplendApp helps its users create mobile applications for their own use in less than 48 hours. The company plans to use the funding to develop its software stack and accelerate its expansion in […]

Liquid, the award-winning retail ideas company fully dedicated to ensuring brands sell by helping shoppers buy, has announced the launch of Elev8 – a service set to transform eCommerce distribution across the region. A first of its kind offering in the Middle East, Liquid’s new venture aims to disrupt the often ringfenced and disconnected world […]

Hamples – Happy Samples, eCommerce of Free Samples & Mini-Trial packs for everyone to Try Before They Buy announced that it has raised an undisclosed amount in pre-Seed funding round by ​Nama Ventures. There are many online and offline channels to buy but there is none to Try Before we Buy. One needs to be […]

FreshDirect, the Northeast’s pure play online fresh food grocer and eCommerce brand, announced it has selected ciValue, the market leading brand collaboration platform, to develop its insight sharing program. With a unique solution to enable partners to gain insights at their fingertips into the preferences of their customers, the pioneering, digitally-native grocer is further sharpening […]

Consumers want to buy from companies that help them change the world for the better. How can brands adhere to these higher ethical, moral and value-based codes of conduct? According to Futerra’s survey of over 1,000 consumers, 96 per cent of people feel their actions, such as donating, recycling, or buying ethically, can make a […]

Nate Burke, CEO and founder of digital marketing and eCommerce specialist firm Diginius, shares his thoughts on the good, the bad and the ugly of PPC automation. In an increasingly digital age, pay-per-click (PPC) advertising is seemingly the way to go. These advertisements drive warm leads to your organisation, increase website traffic, and, in turn, […]

Shorages, a UAE-based eCommerce fulfilment startup, announced that it has raised a seed round of $700,000 to enable international eCommerce brands to tap into the GCC market. Shorages, which launched its fulfilment services in December 2019, offers brands the digital, regulatory and warehouse infrastructure needed to unlock online sales in the GCC. Its fulfilment centres […]

Retailers need to build flawless applications quickly and efficiently – to navigate this untimely disruption. Retailers were struggling to keep up with lifestyle changes and customer aspirations for a more customised and focused omnichannel experience even before the pandemic. And now, the pandemic has been hard on retailers who rely on brick-and-mortar outlets by triggering […]