BFL Group’s shift to eCommerce Drives Growth
In the UAE, factors such as a well-managed crisis and Expo 2020 Dubai have vastly increased the flow of business among retailers. What would normally take years, took only months for relevant technologies to be rolled out. The retail industry experienced tremendous growth in 2021. Increasingly, retailers are adopting tech-enabled solutions to create a hassle-free […]
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In the UAE, factors such as a well-managed crisis and Expo 2020 Dubai have vastly increased the flow of business among retailers. What would normally take years, took only months for relevant technologies to be rolled out.
The retail industry experienced tremendous growth in 2021. Increasingly, retailers are adopting tech-enabled solutions to create a hassle-free shopping experience for customers. The present global health crisis and subsequent concerns over the health and safety of customers have also accelerated the shift to online shopping and redefined purchase motivation.
Brands For Less (BFL) Group, an off-price and multi-brand retailer, announced that it achieved exponential growth in 2021 and marked several milestones amidst the challenges posed by the pandemic.
The brand, which closely follows changing consumer behaviour, has also attained a consistent growth in sales and revenue, following its shift to eCommerce in the first half of the fiscal year.
The Group also focuses on new strategies such as the launch of its flagship store, Luxury for Less, in the UAE. It also has plans to open more Luxury for Less stores that feature products and items from French and Italian luxury fashion brands, soon.
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BFL Group’s shift to eCommerce was in line with the rapidly changing market trends, purchasing habits, rising popularity of influencer marketing and digital disruption of the traditional shopping experience. The brand has also implemented augmented reality to offer an enriched virtual shopping experience to its customers in the said period.
CEO Toufic Kreidieh said, “This year has been equally challenging and rewarding for us. “The company, management team and employees are grateful to our customers, as they gave us the biggest motivation to expand our businesses to new levels. As we give great importance to customers, we are also keen on enhancing customer engagement and experience. Currently, we are focusing on the expansion of our businesses in KSA and other GCC countries.”
Besides BFL Group’s prices and concepts, some other factors that have fuelled its growth are renewed sense of confidence among UAE shoppers, the group’s expansion plans in Oman and Kuwait and its entry to KSA. The expansion strategies of the group are to make products easily available for customers in the region.
