For over a decade, marketing leaders have struggled to quantitatively link social media to business outcomes. Now, after being forced to rely on social media significantly more during the pandemic, it seems something has finally clicked. Nearly two years since the beginning of the pandemic, this shift in consumer spending has shown no signs of […]
LiquidPixels, the dynamic imaging solutions provider, announced the results of a new survey that surfaced fears from eCommerce and retail website leaders over the effects of sub-optimal image performance on their websites. A lack of site image analytics and increased complaints about slow load times have retail leaders anxious about the holiday season. Worries include […]
Opontia, a startup that acquires and grows eCommerce brands, announced that it has raised $42 million. The Series A funding round was a mix of equity and venture debt, with STV, the largest venture capital fund in the Middle East and North Africa, leading the equity investment. Further testament to Opontia’s potential and strong expansion […]
WaffarX, the first-ever cashback shopping service in the Mena region, has completed a multi-million dollar financing round led by the Silicon Valley venture capital firm, Lobby Capital, marking the latter’s first investment in the Mena region. Lobby Capital is experienced in investing in successful cashback platforms, having been an early investor in the US firm […]
Unicommerce, an eCommerce-focused supply chain SaaS platform, has decided to invest $5 million to strengthen its international operations and further expand its presence in the Middle-east and Southeast Asia. The company has been consistently investing and acquiring new clients across the Middle-east and will continue to forge more strategic partnerships in the coming months. After […]
From the hashtag #TikTokMadeMeBuyIt to new in-app shopping functionality, TikTok is pushing hard into eCommerce. This focus on eCommerce isn’t surprising as the social platform experienced a 553 per cent increase in shopping in 2020, according to data compiled by Bazaarvoice. But despite the tremendous growth, there are still a lot of untapped eCommerce opportunities […]
TikTok has announced a new business registration option that will enable brands to list their business category on their profile, while also giving them early access to new business features. Some TikTok business profile managers are now able to access the new business registration option in their Business Suite settings. Also Read: Customer Profiles That […]
Augmented reality (AR) experience technology and services company Nextech AR Solutions Corp. announced the launch of its ARitize 3D SaaS platform, extending 3D/AR model creation to an expanding list of customers and eCommerce businesses. The Software-as-a-Service alternative provides a self-service AR platform with scalability that’s meant to be affordable and easy to use, allowing users […]
According to Stripo, gamification in emails helps brands better engage with subscribers, which may result in a 300 per cent increase in ROI. The company reiterates that gamification is not meant for eCommerce only, SaaS businesses and B2B companies will also benefit greatly from gamification. Dmitry Kudrenko is the CEO and Co-Founder of Stripo announced […]
Kuwait-based OptimizeApp, a platform that helps marketers intuitively launch, manage and track all their social media campaigns in one app, announced it has fully acquired Panda Media, a Kuwait-based online education company focused on entrepreneurs. The company’s new offering will provide local small and medium-sized enterprises (SMEs) and entrepreneurs with exclusive educational marketing courses and […]
