Our smartphones, tablets and social media accounts are beaming out information about us: where we’ve been, what we’ve been doing, our likes, preferences. Right now, data is seemingly everywhere. So, what does this mean for marketing professionals? Everything. Data can transform marketing initiatives from guesses to strategically focused campaigns. But that transformation can happen if […]
“Digital transformation is more than a buzzword,” says Robbie Kearns, Senior Regional Vice President at Salesforce. In the Middle East, organisations that listen to customers and respond with empathy and understanding enjoy better business outcomes. In this interview, he speaks about how organisations can connect with customers at various touchpoints to become more resilient, enhance […]
Vibe Martech Fest, the oldest and biggest martech event in the Middle East, has announced special recognition awards for Women in Martech in the Middle East region. With the mission to advance the innovation and technology agenda and focus on the people making it happen. Selected by the editorial team of Martechvibe -the region’s only […]
The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, approved the board of directors and the advisory council of the newly-formed Dubai International Chamber as part of a recent government restructuring that aims to drive a comprehensive economic development in Dubai. Dubai International Chamber, one […]
A two-decade veteran of the global strategy consulting firm, Tobias Schönberg has been with Roland Berger since 2001. Working from the firm’s Berlin office, he grew the ranks to partner and later on senior partner, as well as serving as Co-Head of the firm’s Berlin office. A member of the firm’s Transportation practice, Schönberg advises […]
Companies in Dubai expect business conditions to improve in the third quarter of 2021 as investor confidence grows ahead of Expo 2020, according to a survey by Dubai Chamber of Commerce & Industry. Two-thirds of the business leaders questioned said they expect to see a better business environment during the third quarter, compared to 51 […]
While the global programmatic advertising market is set to reach $150 billion, the Middle East is recognising the greater benefits of the advanced adtech, including pDOOH Sixty programmatic ad versions resulted in 650,000 new prospective customers and a 10:1 ROI — The Economist wanted to persuade readers to buy and trust their publication. Leveraging programmatic […]
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the ‘National Program for Coders’ a major new initiative to foster the growth of the digital economy. The landmark Program will introduce a series of initiatives to develop talent, expertise and innovation in the […]
Vibe Martech Fest (VMF), the oldest and biggest MarTech summit in the Middle East, is scheduled for the 7th and 8th of September 2021 in Dubai, UAE. The third edition of VMF returns as an in-person edition, the first in a post-pandemic setting. One of the most challenging times for companies has exposed the great […]
