Martechvibe to Host Vibe Martech Fest in September
Vibe Martech Fest (VMF), the oldest and biggest MarTech summit in the Middle East, is scheduled for the 7th and 8th of September 2021 in Dubai, UAE. The third edition of VMF returns as an in-person edition, the first in a post-pandemic setting. One of the most challenging times for companies has exposed the great […]
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Vibe Martech Fest (VMF), the oldest and biggest MarTech summit in the Middle East, is scheduled for the 7th and 8th of September 2021 in Dubai, UAE.
The third edition of VMF returns as an in-person edition, the first in a post-pandemic setting. One of the most challenging times for companies has exposed the great digital divide between marketers.
Under the theme “Next is Now”, VMF will deliberate several key issues like the sudden transformation in consumer behaviour. Marketers who kept technology, consumer convenience and personalisation at the centre of their strategy ultimately surged ahead.
MarTech is playing a significant role in helping marketers adapt and innovate in an agile manner to keep up with the changing landscape. The year 2021 is being touted as the year for marketing transformation. This edition will deliberate on several key issues like: Has the CMO’s role transformed forever? Future of personalisation and how Customer Data Platforms can augment it. Evolving data privacy rules and its impact on marketers
Speakers include Wejdan Yamani, Marketing Communication Director at Sheraton Jeddah Hotel, Aimee Peters, Group Head of Marketing and Corporate Communications of Mashreq Bank, Matt Horobin, Brand and Digital Head of Abu Dhabi Airports, Lianne Braganza D’sylva, CMO, Cigna Insurance and several other experts.
Speaking about this edition, Ravi Raman, Editorial Director of Martechvibe, said, “Next is now, isn’t just a theme but should be the calling for every CMO and brand. Consumers are no longer satisfied with average products, services and experiences, they expect the next level, and they expect it now.”
Leading technology brands have partnered by VMF 2021, including Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, as the presenting sponsor, Salesforce joins as a platinum sponsor while Tealium, Sitecore, WebEngage and ZOHO come onboard as gold sponsors. Silver partners include Branch, CleverTap, Netcore Cloud and ObservePoint, Merkle comes on board as a bronze partner. Appsflyer join as associate sponsors.
“Sprinklr is thrilled to be the presenting sponsor of Vibe Martech Fest (VMF), where thousands of senior marketing and IT professionals gather over the course of two days to learn, be inspired, and get immersed in sessions that teach you how to create memorable customer experiences,” said Kris Wood, Senior Vice President of EMEA, Sprinklr.
“Today, a business strategy is not complete if it is not a digital strategy,” said Robbie Kearns, Senior Regional Vice President, Salesforce. “Companies are accelerating their digital projects to provide high-quality omnichannel journeys to their customers. Vibe Martech Fest is a fantastic platform to learn and to be inspired. As Salesforce, we are really excited to be part of this important event.”
Click here to register https://vibemartechfest.com/
