Dubai

Accelerated by the pandemic, AR/VR marketing has gripped real estate, helping customers to make informed decisions from the comfort of their home

Ramping up digital activities and exploring a wide range of tools has never been more important  It was the change in customer behaviour that prompted the launch of My Lily Box in 2020. A feminine hygiene and self-care subscription box, set up for the women in the MENA region who wanted an alternative method to […]

The Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy has launched a smart service to protect the public from the menace of random promotional calls. The service, available on the portal dnd.ded.ae, will allow consumers to report annoying calls from businesses and marketing teams promoting their products and services. Consumers can submit their […]

Dubai-based online mortgage platform Huspy has raised seed funding in a round led by Athens-based VentureFriends, it announced in a statement earlier this week. Beco Capital’s former managing partner Amir Farha also participated in the deal (through his new firm COTU) along with B&Y Venture Partners, Plug and Play, and some family offices from the […]

Fintech Startup Stripe has set up in Dubai for its debut in the Middle East and North Africa region. Stripe has partnered with Dubai-based payments processor Network International, the company said in a statement. “Our launch today means we can now connect our global user base to the Gulf, enabling them to seamlessly expand their operations […]

Arabic keyword research is critical SEO, content, and paid search strategy in the region. To create an active Arabic keyword list, brands need effective research to learn the local search habits and the difference between written and spoken Arabic. Mohammed was searching for a phone with a great camera and speaker quality. However, when he […]

Ahead of Women’s Day 2021, Martechvibe brings you a list of marketing leaders who have carved a niche and impacted enterprises in the Middle East and beyond. Hana Ibrahim Marketing head at Cisco Middle East and Africa Having completed her Bachelor at the University of California in 2005, Hana joined Cisco in 2007 as a […]

While competition among B2B and B2C companies increases, Extended Reality (ER) takes the lead in marketing strategies The era of digitisation has prompted an increased demand for Extended Reality, which constitutes AR and VR technologies. With the market expected to reach 333 billion by 2025, at a CAGR of over 50 from 2020 to 2025, […]

The third edition of the region’s biggest marketing technology event scheduled for March 23-24, 2021 will focus on several key issues. Emerging from one of the most challenging times, companies in the Middle East clearly understand the role of technology and data in marketing. With physical stores shut due to lockdown, only brands with an […]

According to Scott Brinker, the MarTech guru behind the widely popular Marketing Technology Landscape Supergraphic, marketers must follow five cardinal rules – centralise and decentralise everything, and automate and at the same time humanise everything. And lastly, embrace the change. In his keynote session at the recently concluded Vibe Marketers Fest (VMF) 2019 in Dubai, […]