DOOH

Powered by real-time mediation, direct integration with Perion’s demand-side intelligence, and sustainability logic, SODA delivers SPO 2.0, aimed at improving efficiency, monetisation, and environmental responsibility for digital publishers.

Charles F Manning, Chief Executive Officer & President, Kochava, reveals how the convergence of mobile, CTV, and DOOH is redefining measurement, media optimisation, and customer engagement for global brands.

Combined with DOOH’s ability to reach consumers throughout their daily routines, the partnership with Acxiom equips advertisers with a more context-driven solution to deliver relevant messaging when and where it matters most.

With the Adtelligent Retail Media Platform, retailers can fully manage and monetise their media inventory across on-site, off-site, and in-store channels – all from one interface.

With Programmatic Guaranteed, Vistar’s marketplace supports all major programmatic transaction types—open exchange, private marketplace (PMP), and guaranteed—allowing campaigns to align with a wide range of objectives.

Adform’s new solution improves planning through detailed DOOH inventory targeting and dedicated reporting, with screen information displayed directly on the map interface.

The launch underscores illumin’s commitment to transforming programmatic advertising by equipping marketers with the tools and insights they need in a more connected, data-driven media landscape.

Spyrosoft AdTech will help companies launch and grow advertising businesses and expand tech in digital channels like web, mobile, CTV, video, retail, and DOOH.

Snapchat and L’Oreal launch an AR powered beauty vending machine at Westfield Shopping Centre.

While DOOH is proven to augment omnichannel campaign performance, data also demonstrates its carbon efficiency on a per-impression basis.