More than 30% of marketers plan to use more short-form videos over other social media content in 2023. YouTube and TikTok are competing for ad dollars. Is it time to update how we measure video ad effectiveness?
This year’s CES was distinctive on many levels. Besides displaying several ‘wow’ products, the show hinted at the rapid change in consumer behaviour. A case in point is how VR needs more mass consumer adoption before brands can expect returns for building immersive experiences The 2023 Consumer Electronics Show (CES) took place in Las Vegas, […]
A new report from AppsFlyer indicates marketers are taking notice of the surging popularity of streaming video platforms such as Netflix, Disney+, STARZPLAY and more. The report, titled Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, which combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space, indicates that brands are planning […]
As Netflix looks to regain lost revenue, co-CEO Reed Hastings announced that it was “open” to offering lower-priced tiers with ads It seems the subscription streaming service has reached a point of never say never. After years of resisting advertisements, Netflix is now considering cheaper subscription plans supported by ad revenue. In an earnings call, […]
Providing an outstanding customer experience (CX) has become increasingly important as we move to hybrid environments. CX isn’t just about digital spaces. Even for local shops, hotels, or restaurants, it is just as important. Customers want to enjoy every step of the way and illustrate. We have compiled some of the best CX examples. Gamified […]
Disney Genie, Walt Disney World’s new park planning service, will launch soon, the company has revealed. Disney provided reporters a preview of Genie during the company’s first big update on the system since its announcement in August. Genie’s creators showed the app as it appeared in its final testing stage, although details may change before […]
In a competitive, on-demand world, customer expectations push brands to work harder and smarter with their data. Meanwhile, COVID-19 forced a broad shift to digital channels at the same time as marketers faced third-party cookie loss and increasing data privacy regulation — a perfect storm of issues that proved a first-party data strategy is the […]
UK based startup, PromoMii released an A.I. powered video search and creation tool, Nova A.I. The tool allows users to search their video content and extensive archives in detail for things such as objects, shot types, words, activities, emotions, and people. Enabling them to instantly find key clips within their footage. The software allows content […]
Disney laid out an aggressive plan to unify all of its screens, automate more than half of its business and make the majority of its inventory – both linear and digital – addressable within five years. As part of that plan, it created a programmatic exchange, DRAX, which will allow programmatic buyers to compete for […]
