digital transformation

85% of UAE marketers trust AI to respond to customers versus 81% globally; yet 78% struggle to access the customer context needed for personalised engagement

Leveraging Gemini models, Felix Agentic replaces manual data investigation with immediate, plain-language understanding of digital customer behaviour with the right business context.

The network is built on K OS_, Keenfolks’ proprietary marketing operating system, which connects intelligence, data, automation, and execution into reusable marketing systems.

The venture combines boardroom strategy, corporate advisory services, AI and software engineering services and the AI/works agentic development platform to deliver measurable business impact at speed.

Harriet Wakelam discusses why ageing populations demand a fundamental rethink of product design, storytelling, and accessibility—and how AI can help organisations listen, learn, and build more inclusive mobile experiences at scale.

In Martech’s new playbook, intelligence - not just speed - is the real advantage. Intelligent data architecture is becoming the backbone of digital transformation, enabling enterprises to scale personalisation, compliance, and AI-driven engagement with speed and precision.

Martechvibe conducted its first-ever Inner Circle, a gathering of business leaders mapping the future of marketing movements in the Middle East. Here’s what we learned…

Martechvibe’s State of Martech 2026 report draws on insights from the global marketing community. It speaks on the attitudes towards technology investment, ROI pressure, AI maturity, stack integration, and the decisive shift from experimentation to execution.

Explore the marketing and CX experts featured on Martechvibe, offering actionable insights and guidance on 2025’s most impactful trends—from generative AI to sustainability and evolving customer expectations.

Will Snow, Associate Director Digital Technologies, Yum! Brands, explores whether artificial intelligence can truly replicate the human spark or if creativity will always remain an innately human art.