Harriet Wakelam discusses why ageing populations demand a fundamental rethink of product design, storytelling, and accessibility—and how AI can help organisations listen, learn, and build more inclusive mobile experiences at scale.
In Martech’s new playbook, intelligence - not just speed - is the real advantage. Intelligent data architecture is becoming the backbone of digital transformation, enabling enterprises to scale personalisation, compliance, and AI-driven engagement with speed and precision.
Martechvibe conducted its first-ever Inner Circle, a gathering of business leaders mapping the future of marketing movements in the Middle East. Here’s what we learned…
Explore the marketing and CX experts featured on Martechvibe, offering actionable insights and guidance on 2025’s most impactful trends—from generative AI to sustainability and evolving customer expectations.
Will Snow, Associate Director Digital Technologies, Yum! Brands, explores whether artificial intelligence can truly replicate the human spark or if creativity will always remain an innately human art.
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Zendesk Integrates With OpenAI’s GPT Zendesk announced its collaboration […]
The platform supports marketing, content, and IT teams looking to create personalised, secure digital experiences at scale, and make them available on any digital platform. KPMG and Acquia announced a strategic alliance to deliver Acquia Open Digital Experience Platform (Acquia DXP) to enterprise customers across industries. The platform supports marketing, content, and IT teams looking […]
Expansion of the SCA will help enterprises gain knowledge and insights about their customers through Treasure Data’s customer data cloud Treasure Data, an enterprise customer data platform (CDP) provider, announced a multi-year strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS) to help companies accelerate digital transformation journeys and deliver omnichannel connected customer experiences. […]
The collaboration opens up growth opportunities in CX, WFM, and digital transformation NICE and Cognizant announced the launch of a global strategic go-to-market partnership to accelerate customer experience (CX) transformation. This partnership leverages Cognizant’s deep consulting and business transformation capabilities along with NICE CXone’s industry-leading complete, integrated cloud platform to accelerate customer adoption of advanced […]
Running an ecommerce business today is more challenging than ever. Competition is getting tougher while consumers are growing more demanding and will not miss the chance to switch to a competitor if your service quality is poor. One of the criteria for success in retail is multiple well-functioning customer interaction channels. According to the Getting […]
