digital marketing

The partnership between Vested and Fintel Connect will help banks and financial brands unlock new growth through affiliate marketing, a proven, cost-effective channel that drives qualified customer acquisition.

AdCreative.ai's mobile app allows companies to create and analyse digital ad assets directly on mobile — reflecting both technological innovation and human needs.

Botify’s all-in-one platform now makes AI visibility measurable and actionable across Google AI Mode, ChatGPT, and Perplexity as GEO and AEO become pillars of modern marketing strategies.

With compliance and brand safety challenges expected to grow as the creator economy expands, New Engen and DoDilly’s partnership equips brands, particularly in retail and CPG, with a scalable, tech-driven solution.

Leaders from GroupM Nexus, Huawei Consumer Business Group, and The Trade Desk shared how brands can unify touchpoints, use data to drive smarter engagement, and build customer-first strategies across channels.

To make AI visibility insights accessible to everyone, Adobe also introduced a free Chrome extension (“Is Your Webpage Citable?”) that is powered by LLM Optimizer.

Socialtrait’s new self-serve platform allows marketing teams to test ideas and concepts, refine messaging and model crisis communications instantly

The partnership between PubMatic and MNTN also solves a critical growth challenge for publishers: how to expand revenue beyond traditional advertiser segments while maintaining brand safety and inventory quality.

Mobian's AI-powered platform is designed to move advertisers beyond legacy approaches, pairing creative and context in ways that deliver measurable outcomes across every screen where FOX engages audiences

Ted Sfikas, Field CTO, Amplitude, explains why marketers should prioritise experimentation to reduce wasted spend, improve ROI, and turn first-party data into actionable insights through disciplined test-and-learn approaches.