As AI reshapes search behaviour, Patrick Briggs and Simon Lesser explore whether SEO is evolving or being redefined entirely, highlighting the rise of Generative Engine Optimisation, shifting user journeys, and the growing challenge of measuring success in an answer-first ecosystem.
The platform enables advertisers and Candid's own agencies to execute strategy, research, campaigns, and media buying with greater speed, precision, and efficiency.
Leaders from GroupM Nexus, Huawei Consumer Business Group, and The Trade Desk shared how brands can unify touchpoints, use data to drive smarter engagement, and build customer-first strategies across channels.
Rustantra Fumicko, Head Of Digital Marketing at Indonesian conglomerate Sampoerna, talks about three major trends driving digital marketing strategies as the competition hots up during this ecommerce inflection point.
EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts. Evocalize, the provider of industry-leading technology that powers cross-channel digital marketing solutions, launched EVOLVE, a new artificial intelligence layer applied […]
Leading smart technology companies show improved customer engagement driven by Adtarg’s data insights WeBranding Global announced the company’s newest version of Adtarg, an AI-powered marketing platform, which will debut at the Consumer Technology Association’s CES 2023. With millions generated in seed funding this year, the company’s industry-leading Customer Insight System (CIS) now includes the Market […]
RD&X Network launches ReBid, a unified marketing and advertising AI automation platform uses proprietary AI based algorithms that leverages MadTech (MarTech + AdTech) to simplify digital marketing. ReBid has unified workflows, data harmonisation and real-time automated reporting. This translates into an immediate saving of 40 per cent on resources and leads to incremental Returns on […]
eSSENTIAL Accessibility (eA), the Accessibility-as-a-Service platform, announced a strategic partnership with 85SIXTY, an econsultancy and digital marketing agency specialising in building eCommerce websites for retail brands. Through this partnership, 85SIXTY will leverage the capabilities of eA’s all-in-one digital accessibility platform, coupled with its expert support services. This will equip 85SIXTY to create accessible digital experiences […]
Market technology has experienced rapid changes over the last two years, and this trend will continue in 2022. A Capital Economics report said the Kingdom of Saudi Arabia could expect its economy to grow by 6.3 per cent in 2022 2022 is predicted to be the second “golden age” of MarTech, with the most powerful […]
Nate Burke, CEO and founder of digital marketing and eCommerce specialist firm Diginius, shares his thoughts on the good, the bad and the ugly of PPC automation. In an increasingly digital age, pay-per-click (PPC) advertising is seemingly the way to go. These advertisements drive warm leads to your organisation, increase website traffic, and, in turn, […]
