Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Then this guide is for you. Introducing the Digital Marketing Players In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. Essentially, the […]
Google says the gallery ads are part of an effort to make search results more visual. Whether you are Googling on the couch, fiddling with Maps in the car or swiping through the Discover feed on the toilet, expect Alphabet Inc’s Google to put ads in several new spots this year. The search giant announced an […]
A recent study says that 65% of all money spent on advertising in digital media in 2019 will be traded programmatically. What happens to display and native advertising? Display advertising needs to step up to tackle the growing effectiveness of programmatic advertising, and to stay relevant to the target audience. One of the newer formats […]
