digital advertising

The ChatGPT pilot gives select SMB, mid-market and B2B advertisers an early opportunity to reach customers during AI-assisted research and discovery.

Pulse Media integrates with the Pulse Engagement Cloud, giving pharmaceutical marketers a unified platform to plan, execute, and measure omnichannel campaigns.

The combination of Nielsen and DoubleVerify will provide clients with clear, verified, and independent data for the end-to-end advertising segment.

AppsFlyer’s Conversion API integration with ChatGPT Ads lets advertisers tie app installs, in-app purchases, and subscriptions back to their campaigns.

New offering by Adswerve gives brands and agencies access to curated, high-quality inventory through a single, expert-led team.

With the AI Native Ads solution, Verve is extending that strategy from insight to activation, giving advertisers a way to reach consumers directly within generative AI environments.

Generative AI has made campaign planning dramatically faster, but advertising success is still determined by execution. The next competitive advantage will come from AI that can operate campaigns, not simply recommend them.

Powered by AI agents, StackAdapt’s Ivy Studio helps marketers move from business goals to business outcomes faster.

Powered by Pathmatics, the integration provides advertisers with access to their existing Meta and TikTok creative assets directly within Google Ads.

Parsnipp gives marketers a single platform to measure AI visibility and activate advertising informed by those insights.