digital advertising

Global information services company Experian has partnered with leading news publications The Independent and The Evening Standard to use a new industry-leading solution that will future-proof digital advertising revenues and increase audience addressability at scale. The new partnership will see the publisher use Experian Match, a first-to-market privacy-centric solution, which removes the need for registration […]

Google could face its biggest regulatory threat, with EU antitrust regulators set to open a formal investigation into its lucrative digital advertising business before the end of the year, reported Reuters. It would mark a new front by the EU competition enforcer against Google. It has in the last decade fined the company more than […]

Do brands understand the mechanisms of emotional marketing? From strategies, data analytics to emotional ethics, some critics raise their eyebrows Don’t walk like a girl. Don’t throw like a girl. Don’t talk like a girl.  These stereotypical insults were taken on-screen with the hopes of shattering the derivative statement “Like a Girl.” With over 90 […]

Facebook runs a massively successful digital advertising operation on the back of its granular categories based on user behaviour. Yet, many of the people who actively use its services aren’t aware of how the social network shares their data with advertisers. To shed light on the issue, privacy-focussed messaging app Signal tried to use Facebook’s […]

Whether it’s planning an innovative campaign or reworking your marketing strategy, here are our top picks of Digital Advertising agencies in the MENA region  FP7 McCANN Calling themselves the Middle East’s voice, the Full-Service Marketing and Advertising Company is a multi-award winner, including Cannes Lions. Headquartered in Dubai, with 15 other offices around 13 countries, […]

While emotional marketing gets more popular every year, technology and social media have amplified customer impact  A day without Whopper. It’s not often you see a competitor go out of their way to support their rival company. During every McHappy Day, $2 from each Big Mac supports children with cancer. Showing solidarity, Burger King once […]

Built for the cookie-less future of digital advertising, powered by nearly 900 million direct consumer relationships, a diverse ID graph, and a full-stack DSP & SSP ad platform Verizon Media today announced the launch of its new unified identity solution, Verizon Media ConnectID.  Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising […]

By tailoring advertising only to specific consumer needs, brands are making ads less useful and missing out on sales, according to new research from Performics, Northwestern University and Microsoft Advertising Hyper-relevancy is now prevalent in digital advertising, but may be backfiring for many brands according to a new study by the Intent Lab, a research […]

AcuityAds Holdings Inc today revealed the new, highly anticipated advertising automation platform, illumin™ AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) (“AcuityAds” or “Company”), the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today revealed the new, highly anticipated advertising automation platform, illumin™ (“illumin” or the […]

More than 110 Major Companies Certified at Launch, Including Amazon, Facebook, Google, GroupM, Havas, Kroger, Omnicom Media Group, Twitter, Walmart The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry’s largest and broadest […]