digital advertising

Harmony’s Conversion signals connect ad exposure data directly to attributed conversions, bridging the gap between delivery and performance.

New DV AI Verification by DoubleVerify offers a set of products that enable advertisers to identify and manage AI agent interactions and avoid low-quality AI-generated content.

Through this collaboration, local linear TV inventory is available through Magnite's ClearLine platform, where buyers can discover, package, and activate video ad campaigns.

The Wunderkind Audiences for Meta integration delivers higher match rates, lower CAC, and smarter orchestration across email, text, and paid social.

Aquila will integrate Samba TV’s streaming viewership data with digital exposures from partners like Google, Meta, Amazon, and TikTok to provide cross-platform measurement.

The collaboration between Adobe and LinkedIn helps businesses create, manage, and optimise B2B video campaigns, allowing them to produce high-quality content with minimal resources and without expert skills.

DV has also launched DV Campaign Automator to streamline campaign trafficking for brands and agencies using Audience ads–display, native, and video ads powered by Microsoft AI and trusted data.

The new MixIn solution, powered by Amperity and Criteo, changes that by linking verified in-store sales directly to digital campaigns, giving marketers a clear picture of impact across both online and offline channels.

adVantage leverages a centralised intelligence hub that continuously learns from user interactions, refining its outputs to foster deeper engagement and stronger business outcomes.

By combining Causal's data-driven strategies with OpenX's transparent, high-performing marketplace, the partnership proves that advertisers can achieve measurable efficiency gains without sacrificing scale or quality.