digital advertising

With VuePlanner’s contextual targeting, advertisers can now forecast campaign outcomes and refine creative before launch, ensuring every ad dollar spent counts.

The integration empowers advertisers using the Amazon DSP to deploy hyper-targeted, privacy-compliant custom segments created in seconds via OnAudience’s proprietary AI Audiences tool.

The new report revealed that US creator economy investment will reach $37 billion next year, driven by rising demand for credible creators, clearer measurement standards, and AI-enabled efficiency.

With this integration, advertisers leveraging Yahoo DSP now benefit from a robust in-flight optimisation tool that combines Circana’s advanced campaign measurement capabilities with the scalable ad technology of Yahoo DSP.

Agentio will use the Series B funding to advance its AI infrastructure, expand creator content buys beyond YouTube to Meta Partnership Ads and additional platforms, and grow its team.

Through Cognitiv's ContextGPT, WunderKIND Ads can curate inventory to create custom deals for advertisers, and align content with the deepest level of contextual intelligence across its network – with seamless activation through any DSP.

The solution enables event and marketing teams to securely sync attendee and invitee data from Cvent into LinkedIn Campaign Manager, eliminating disconnected digital marketing workflows.

Community Exchange is built from the real conversations happening across OpenWeb's logged-in users, with audience segments created from authentic community participation and real-time engagement.

By making broadcast radio inventory available programmatically, StackAdapt enables advertisers to reach listeners wherever they are, combining the scale and familiarity of AM/FM radio with the precision and flexibility of digital media.

The combination creates a full-funnel solution that blends Life360 intelligence with Nativo’s creative and programmatic knowledge to drive measurable impact — all within a privacy-forward, family-safe ecosystem.