digital advertising

DV’s brand suitability solution for social is part of the company’s Media AdVantage Platform, which combines media verification, ad optimisation, and campaign performance measurement.

Combining Samba TV’s viewership data with Kochava’s attribution analytics, the partnership will deliver outcomes insights across linear TV, CTV, and digital, and provide a cohesive measurement pipeline for existing and new customers.

The collaboration between Criteo and WPP Media offers a turnkey solution: curated audiences based on commerce signals enhanced and scaled by Open Intelligence—activated in any Demand-side Platform (DSP).

Around 25% of marketers cite difficulty in measuring ROI, and 21% struggle to scale their partner programs effectively. This has sparked a growing investment in technology platforms that streamline operations, providing fraud protection, unified reporting, and simplified partner payouts.

The IRIS-enabled Content Report offers advertisers real-time insights into how their ads perform across various contextual and emotional content categories, equipping them with actionable campaign intelligence.

Built to bring buyers closer to supply, OpenXSelect enables them to take full control of inventory quality, activate targeting at scale using a wide range of data and optimise performance through a streamlined, intuitive interface.

As marketing and advertising technologies converge, Ivy addresses a growing demand for solutions that help marketers navigate fragmentation and unlock efficiency at scale.

The partnership unlocks opportunities for advertisers to activate Sojern’s real-time vertical-specific traveller insights directly within PubMatic’s curation and data solution, Connect.

AdAdapted’s Add-It Pathways grants brands the ability to select multiple call-to-action (CTA) options to incorporate into their ad unit.

Fully integrated into the Productsup platform, the CSS add-on enables businesses to manage campaigns, optimise product content, and drive more qualified traffic from a single, centralised solution.