Global advertising technology leader, The Trade Desk, announced the launch of OpenPath, a new product designed to provide advertisers with direct access to premium digital advertising inventory. Initial publisher partners to join OpenPath include Reuters, The Washington Post, Gannett | USA Today Network, Conde Nast, McClatchy, Hearst Magazines, Hearst Newspapers, Advance Local, MediaNews Group, Tribune […]
True Influence, data-driven sales and marketing solutions provider, announced that it has partnered with The Trade Desk, a global advertising technology company, as a primary media buying platform for True Influence’s programmatic campaigns. “We know that targeting the right customer at the right time is crucial to success, so we develop our products to help […]
Kubient, a cloud-based software platform for digital advertising, has announced a mutually beneficial partnership with Verve Group, a privacy-first omnichannel ad platform connecting advertisers and publishers to people in real time. The partnership opens up premium inventory for advertisers working with Verve Group, and enables Kubient’s publishers the ability to access additional premium inventory from […]
Hivestack has announced a strategic global partnership with The Trade Desk, a global technology company that empowers buyers of digital advertising. The partnership will see The Trade Desk (via their platform Solimar) and Hivestack combine their world-leading technologies to launch multiple programmatic DOOH, and other cross channel media campaigns, on a global scale. “I couldn’t […]
Global information services company Experian has partnered with leading news publications The Independent and The Evening Standard to use a new industry-leading solution that will future-proof digital advertising revenues and increase audience addressability at scale. The new partnership will see the publisher use Experian Match, a first-to-market privacy-centric solution, which removes the need for registration […]
Google could face its biggest regulatory threat, with EU antitrust regulators set to open a formal investigation into its lucrative digital advertising business before the end of the year, reported Reuters. It would mark a new front by the EU competition enforcer against Google. It has in the last decade fined the company more than […]
Do brands understand the mechanisms of emotional marketing? From strategies, data analytics to emotional ethics, some critics raise their eyebrows Don’t walk like a girl. Don’t throw like a girl. Don’t talk like a girl. These stereotypical insults were taken on-screen with the hopes of shattering the derivative statement “Like a Girl.” With over 90 […]
Facebook runs a massively successful digital advertising operation on the back of its granular categories based on user behaviour. Yet, many of the people who actively use its services aren’t aware of how the social network shares their data with advertisers. To shed light on the issue, privacy-focussed messaging app Signal tried to use Facebook’s […]
Whether it’s planning an innovative campaign or reworking your marketing strategy, here are our top picks of Digital Advertising agencies in the MENA region FP7 McCANN Calling themselves the Middle East’s voice, the Full-Service Marketing and Advertising Company is a multi-award winner, including Cannes Lions. Headquartered in Dubai, with 15 other offices around 13 countries, […]
While emotional marketing gets more popular every year, technology and social media have amplified customer impact A day without Whopper. It’s not often you see a competitor go out of their way to support their rival company. During every McHappy Day, $2 from each Big Mac supports children with cancer. Showing solidarity, Burger King once […]
