data

Mike Fong, Senior Solutions Engineer at ObservePoint, explains why brands must move beyond ROI to focus on transparency, accessibility, and usability.

Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.

Discovery is shifting from stores to AI. Optimising product data for LLMs is now the key to winning visibility and sales in 2025.

From strategy to storytelling, AI is quietly redesigning the inner workings of modern marketing teams.

From common pitfalls to real-time insights and the art of visualising performance, Charles F Manning, Chief Executive Officer & President at Kochava, deep dives into the brains and data behind successful ad strategies.

Tracking engagement doesn’t suffice—brands must dive further into which users stay, what keeps them around, and where potential customers drop off before converting.

Real-time actionability around that data is highly limited if the data is bad, says Brett House, Global Vice President of Marketing Solutions at Neustar- TransUnion Company. Sixty or 70 per cent of data will go out of date within six months. Brett House, Global Vice President of Marketing Solutions at Neustar- TransUnion Company, shares his […]

How do marketers navigate the cluttered marketplace for Martech solutions and find the one that works best? Channel your inner artist, advises Scott Brinker, Vice- President of HubSpot, in his opening keynote of #VMFZA There are more than 10,000 different MarTech solutions globally that have been mapped. Brinker’s supergraphics have been tracking the landscape since […]

Customer data, when used optimally, can help companies predict trends and avoid backlash. According to a survey from Marketing Insider Group, which examined consumer reactions to products across sectors, 72 per cent of happy customers shared good feedback with six or more people. The ultimate quest for a brand is to create more happy experiences […]

MarTech Radar tracks the active solution providers and their approach to solving business challenges  Data went from scarce, expensive, and difficult to find and collect to abundant, difficult to process, and understand in the digitalization era. An incredible amount of information is generated so fast that it’s challenging to capture, store, understand, and analyse.   Data […]