As AI fatigue grows, marketers need less tool accumulation and more role clarity. The smartest AI stack is the one where every tool has a clear job across planning, performance analysis, and campaign execution.
We need to move past the broken notion that you must choose between a legacy storage-based CDP and a modern, composable platform that only one vendor understands, says Zack Wenthe, Director of Product Marketing & Customer Data Evangelist at Tealium.
The biggest breakdown is that personalisation is still treated as a tactic rather than an operating system. Many brands understand the value of personalising the ad experience, but execution still happens across fragmented workflows, says Christiana Marouchos, VP of Marketing at StackAdapt.
Peggy Anne Salz shared how leading brands rethink data, ad quality, and AI-driven marketing to drive sustainable growth, stronger retention, and better customer experiences in a monetisation-first era.
Industry leaders from automotive, retail, and enterprise technology explored how AI can unlock faster, more personalised CXs, but only when supported by the right skills, connected data, and a clear business purpose.
AI adoption is accelerating, but without strong data, processes, and strategy, it falls short. Marketers must prioritise fundamentals to unlock meaningful value from AI investments and integrations.
Onur Alp Soner talks about why data ownership is a strategic growth advantage, how marketing and product roles are converging, and why real-time analytics and AI-powered personalisation will shape adaptive digital experiences.
Joe Stapleton talks about how privacy regulations are reshaping digital marketing, why first-party data is the future, and how organisations can enforce data governance across complex systems.
Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?
While 86% of global executives call AI core to their strategy, new reports from Kyndryl, Qlik and S&P Global reveal that complexity, cultural inertia, and capability gaps are keeping organisations from unlocking its true potential.
