Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, announced the launch of Privacy Lens to provide compliance and data ethics visibility for advertisers. The first privacy measurement and analytics platform in the market, Privacy Lens allows advertisers to set their own unique data privacy parameters and evaluate inventory sources to […]
Brands look for alternate, cookie-less solutions to use their B2B consumer data that would mitigate their critical business decisions. Technical insight into how B2B consumer data is used for retargeting purposes is always a concern. Quite simply, the utilisation of data used for making budget and target decisions by businesses need to be revealed and […]
Google’s announcement of ending support for third-party tracking cookies in Chrome will potentially reshape the entire online advertising ecosystem Advertisers and publishers have relied on cookies to improve user experiences, target and track advertising. With the UAE set to pass its Data Privacy Laws similar to GDPR and CCPA, aimed at safeguarding consumer rights, marketers […]
Survey Says 31% of Respondents Find It a Burden to Help the Ageing with Technology As COVID-19 has made technology in the home increasingly the lifeblood of all connections to the outside world, more Americans worry about the data privacy of their family members and managing the technology needs of their ageing parents. When it […]
Data showcases increased adoption of agile and impact of consumer data privacy regulations across industries in the US and UK Merkle, a leading technology-enabled, data-driven performance marketing agency, released the Q2 2020 instalment of its Customer Engagement Report. Acting as an extension of the previous report, which highlighted the barriers to great personalisation, the Q2 report […]
How trust is the guiding principle of marketing agility As professionals working in the marketing and technology sphere, we see that the only constant factor is change. It is, and has been, happening always and everywhere. Marketing technology and Advertising technology is developing at an ever-increasing pace, enabling exciting new possibilities and capabilities for practitioners […]
Piano, the leading subscription, data management and customer experience technology provider with over 300 major media clients, launches Piano Zero, an end-to-end solution that empowers zero- and first-party data and enables GDPR and CCPA compliance. Piano Zero combines the value exchange and identity management tools needed to incentivise and acquire zero-party data and consent, with […]
The latest report highlights how internal silos, changing data privacy laws and confusion around what a Customer Data Platform (CDP) does is preventing companies from getting the most from their data. With the CDP space becoming more crowded than ever, there is confusion around what a CDP can and should do – as well as […]
Microsoft announced the acquisition of BlueTalon, a leading provider of Unified Data Access Control solutions for modern data platforms. While the terms of the deal were not disclosed, the data privacy and governance startup has raised USD 25.87 million so far. BlueTalon and was backed by firms like Biosys Capital, Signia Venture Partners, Maverick Capital, […]
IBM Security announced the results of its annual study examining the financial impact of data breaches on organisations. According to the report, the cost of a data breach has risen 12 per cent over the past five years and now costs USD 3.92 million on average. These rising expenses are representative of the multiyear financial impact […]
