data privacy

Microsoft launches the Publisher Content Marketplace, enabling publishers to license premium content to AI systems with transparency, control and usage-based monetisation.

RudderStack introduces infrastructure-as-code governance features to help organisations deliver reliable, real-time customer data for AI applications.

Performance marketing has reached a turning point. As 2026 unfolds, there are three shifts marketers need to watch and prepare for.

By bringing in TrueData’s graph, ID5 is expanding its operations in the US and strengthening its Adaptive Identity technology with new datasets and expertise.

Together, Didomi Partners and Sourcepoint will help publishers and advertisers fuel smarter data strategies, resulting in better business outcomes and monetisation opportunities.

Too many brands claim to be customer-obsessed while outsourcing their CX intelligence. Yara Milbes, VP of Marketing at Lucidya, shares why owning the data, and knowing when to step back, is the only way to build trust in MENA’s complex, privacy-conscious markets.

InfoSum enables secure, federated data collaboration, allowing Samba TV and WPP Media to support brands in scaling AI-powered marketing solutions without compromising data privacy or control.

Snowflake and Acxiom are building a secure, AI-powered marketing infrastructure to help brands modernise data practices, eliminate silos, and unlock real-time personalisation at scale.

The InMobi Buyer Hub aims to make it easier to build and manage programmatic campaigns while reducing unnecessary steps with AI tools, a self-serve interface, and privacy safeguards.

Pairzon’s Retail Media Solution uses actual in-store and online transactional data to generate predictive audience segments in real time.