data privacy

While 44% of Singapore marketers are confident with their data strategies, the number sits close to the 40% facing challenges despite access to tools.

Third Party Risk Intelligence enables brands to manage how third party vendors collect data across digital properties.

AI innovation has the potential to revolutionise decision-making processes and enhance ROI, enabling brands to strategically leverage new AI tools at their disposal in market research.

Consumers appreciate personalisation when it comes to marketing but have concerns about data privacy. That’s a top finding of a CommerceNext study conducted in partnership with The Commerce Experience Collective, Bizrate and Coresight Research. The news comes at a time when retailers are striving to become more engaged with consumers and tailoring marketing and communications […]

Amidst the emergence of the metaverse, which is proving to be a revolution, several hazards to data privacy are emerging The metaverse has evolved from a concept to a looming reality. An idea that debuted on a science fiction novel is already on the verge of revolutionising how businesses, organisations, and the internet run. While […]

Powered by identity with a central focus on privacy, LiveRamp focuses on providing data value to advertisers and brands Marketers aside, every individual in the business world today realises the importance of leveraging data to deliver the best customer experience possible. Data is the competitive advantage for business growth and customer loyalty. And where there […]

Today, data privacy experts are more sought after than ever, and here are our top picks.

Consent management platforms simplify data compliance for marketers across geographies, build brand trust and ensure consumer data is protected. When Uber suffered a data breach in October 2016, they hushed it by paying the hackers to delete the data. Eventually, news of the breach came to light in November 2017, resulting in financial penalties for […]

“The focus should be on strategic goal setting, data privacy, data quality, data quantity, and also to enhance decisions that will improve customer experience and real-time personalisation,” says Yogesh Khanchandani, Co-Founder and Chief Business Strategy Officer, PivotRoots, in an exclusive interview with MartechVibe.  While the world of marketing is shifting dramatically, customer experience remains the […]

The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]