The algorithm can automatically discriminate against a potential customer due to outdated historical datasets. Post-campaign analysis can help identify biased decision-making and will enable revenue uplift, says Toju Duke, Founder & CEO, Diverse AI.
Consumers appreciate personalisation when it comes to marketing but have concerns about data privacy. That’s a top finding of a CommerceNext study conducted in partnership with The Commerce Experience Collective, Bizrate and Coresight Research. The news comes at a time when retailers are striving to become more engaged with consumers and tailoring marketing and communications […]
Amidst the emergence of the metaverse, which is proving to be a revolution, several hazards to data privacy are emerging The metaverse has evolved from a concept to a looming reality. An idea that debuted on a science fiction novel is already on the verge of revolutionising how businesses, organisations, and the internet run. While […]
Powered by identity with a central focus on privacy, LiveRamp focuses on providing data value to advertisers and brands Marketers aside, every individual in the business world today realises the importance of leveraging data to deliver the best customer experience possible. Data is the competitive advantage for business growth and customer loyalty. And where there […]
Today, data privacy experts are more sought after than ever, and here are our top picks. As data privacy gains importance, it is certain that more laws and regulations will come into force in 2022. Gartner research states that 65 per cent of the world’s population will have their personal data covered under a regional […]
Consent management platforms simplify data compliance for marketers across geographies, build brand trust and ensure consumer data is protected. When Uber suffered a data breach in October 2016, they hushed it by paying the hackers to delete the data. Eventually, news of the breach came to light in November 2017, resulting in financial penalties for […]
“The focus should be on strategic goal setting, data privacy, data quality, data quantity, and also to enhance decisions that will improve customer experience and real-time personalisation,” says Yogesh Khanchandani, Co-Founder and Chief Business Strategy Officer, PivotRoots, in an exclusive interview with MartechVibe. While the world of marketing is shifting dramatically, customer experience remains the […]
The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]
Kuwait Finance House ‘KFH’ continues its support to the Be aware ‘Diraya’ campaign launched by the Central Bank of Kuwait and Kuwait Banking Association. The campaign aims to shed light on customers rights, rules and regulations of dealing with banks, information safety and security against intrusion, combating fraud transactions in addition to other warnings and […]
ATB Ventures, the innovation arm of Alberta-based financial institution ATB Financial announced the findings of its Tech and Trust report, which includes original research from more than 1,000 survey participants. The report found 62 per cent of respondents are concerned about their data’s safety as the world becomes further digitised, while only 9 per cent […]
