data privacy

Together, Didomi Partners and Sourcepoint will help publishers and advertisers fuel smarter data strategies, resulting in better business outcomes and monetisation opportunities.

Too many brands claim to be customer-obsessed while outsourcing their CX intelligence. Yara Milbes, VP of Marketing at Lucidya, shares why owning the data, and knowing when to step back, is the only way to build trust in MENA’s complex, privacy-conscious markets.

InfoSum enables secure, federated data collaboration, allowing Samba TV and WPP Media to support brands in scaling AI-powered marketing solutions without compromising data privacy or control.

Snowflake and Acxiom are building a secure, AI-powered marketing infrastructure to help brands modernise data practices, eliminate silos, and unlock real-time personalisation at scale.

The InMobi Buyer Hub aims to make it easier to build and manage programmatic campaigns while reducing unnecessary steps with AI tools, a self-serve interface, and privacy safeguards.

Pairzon’s Retail Media Solution uses actual in-store and online transactional data to generate predictive audience segments in real time.

By integrating Tealium’s real-time data streaming with Databricks’ advanced analytics and AI platform, businesses gain flexible options to enhance their advertising and marketing efforts.

Personalisation, automation, and AI agents all hinge on one thing: real-time, user-granted consent. Without it, trust breaks, data dries up, and innovation stalls.

As AI becomes central to omnichannel engagement, businesses must navigate complex ethical issues to uphold trust and integrity.

Marketers will need to shift focus from search engine optimisation to a generative engine optimisation model, demonstrating how fast you can provide answers without expecting consumers to search through mountains of content.