data privacy

Today, data privacy experts are more sought after than ever, and here are our top picks.

Consent management platforms simplify data compliance for marketers across geographies, build brand trust and ensure consumer data is protected. When Uber suffered a data breach in October 2016, they hushed it by paying the hackers to delete the data. Eventually, news of the breach came to light in November 2017, resulting in financial penalties for […]

“The focus should be on strategic goal setting, data privacy, data quality, data quantity, and also to enhance decisions that will improve customer experience and real-time personalisation,” says Yogesh Khanchandani, Co-Founder and Chief Business Strategy Officer, PivotRoots, in an exclusive interview with MartechVibe.  While the world of marketing is shifting dramatically, customer experience remains the […]

The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]

Kuwait Finance House ‘KFH’ continues its support to the Be aware ‘Diraya’ campaign launched by the Central Bank of Kuwait and Kuwait Banking Association. The campaign aims to shed light on customers rights, rules and regulations of dealing with banks, information safety and security against intrusion, combating fraud transactions in addition to other warnings and […]

ATB Ventures, the innovation arm of Alberta-based financial institution ATB Financial announced the findings of its Tech and Trust report, which includes original research from more than 1,000 survey participants. The report found 62 per cent of respondents are concerned about their data’s safety as the world becomes further digitised, while only 9 per cent […]

Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, announced the launch of Privacy Lens to provide compliance and data ethics visibility for advertisers. The first privacy measurement and analytics platform in the market, Privacy Lens allows advertisers to set their own unique data privacy parameters and evaluate inventory sources to […]

Brands look for alternate, cookie-less solutions to use their B2B consumer data that would mitigate their critical business decisions. Technical insight into how B2B consumer data is used for retargeting purposes is always a concern. Quite simply, the utilisation of data used for making budget and target decisions by businesses need to be revealed and […]

Google’s announcement of ending support for third-party tracking cookies in Chrome will potentially reshape the entire online advertising ecosystem Advertisers and publishers have relied on cookies to improve user experiences, target and track advertising. With the UAE set to pass its Data Privacy Laws similar to GDPR and CCPA, aimed at safeguarding consumer rights, marketers […]

Survey Says 31% of Respondents Find It a Burden to Help the Ageing with Technology As COVID-19 has made technology in the home increasingly the lifeblood of all connections to the outside world, more Americans worry about the data privacy of their family members and managing the technology needs of their ageing parents. When it […]