data analytics

Research reveals that marketers in the ME are more mature than their regional counterparts in their ability to extract relevant data signals across channels.

Alteryx, the analytics automation company, announced it has entered into a definitive agreement to acquire Trifacta, an award-winning cloud company that leverages scalable data management and machine learning to make data analytics faster and more intuitive. Enterprise customers are deploying modern data architectures built upon cloud data warehouses and supporting SaaS-based applications and analytics. Meanwhile, […]

Martechvibe pits the two platforms, Hopin and vFairs, against each other on various factors, including user experience, customer support, security, data analytics. The global webinars and virtual events market, which was $1.57 billion in 2020, will reach $4.44 billion in 2025. Despite the post-pandemic return to normalcy, as per research estimates.  Moreover, a Grand View […]

Pairing Verana Health’s de-identified, outpatient EHR data with robust patient journey insight in Komodo’s Healthcare Map will arm life sciences researchers with complete view of patient encounters with the healthcare system Verana Health announced it is strengthening its de-identified, real-world electronic health record (EHR) data sets in a partnership with Komodo Health, arming researchers with […]

Deloitte has launched a first-of-its-kind eCommerce bootcamp program to upskill Saudi youth’s digital capabilities and enable them to connect, grow, and learn about the latest trends in the eCommerce landscape. Deloitte has teamed up with AWS and SAP to launch a new eCommerce program for Saudi youths, with the aim of grooming them for a […]

Before moving forward in your digital transformation journey, it’s essential to understand where you stand. It’s not uncommon to have buzzwords flying in the real or virtual meeting room. Some marketing teams are guilty of overusing terms like personalisation, customer experience, Net Promoter Score and data analytics without having the inherent capabilities to action these […]

Data analytics firm Yougov has acquired open banking start-up Lean App to help improve its services with financial transaction data.  Lean App has been acquired by Yougov on a three year earn-out, tied to enriching and expanding the research company’s data in the UK and the US. Lean App’s founders – Luke Dugdale, Tom Stuart, […]

Cloudera has announced that Cloudera Data Platform (CDP) will integrate the RAPIDS Accelerator for Apache Spark 3.0. Deployed on NVIDIA computing platforms, the software enables enterprises to accelerate data pipelines and push the performance boundaries of data and machine learning (ML) workflows to drive faster AI adoption and deliver better business outcomes, without changing any […]

ResearchAndMarkets.com has come out with a report on Global IoT Data Management and Analytics. Titled ‘IoT Data Management and Analytics Market by Technology, Infrastructure, Deployment Model (Cloud vs. Premise), Solutions, Applications and Services in Industry Verticals 2021 – 2026’, the report evaluates the market for IoT data management and analytics. The report analyses key challenges […]

Nine digital trends that have been embraced by businesses worldwide While the world is running on recovery mode, the scale of optimism is rising exponentially. Global business leaders are keen on using the low-risk approach and leveraging digital trends and rapid technological advancements. The Middle East countries are high-spirited and are looking forward to diving […]