data analytics

ResearchAndMarkets.com has come out with a report on Global IoT Data Management and Analytics. Titled ‘IoT Data Management and Analytics Market by Technology, Infrastructure, Deployment Model (Cloud vs. Premise), Solutions, Applications and Services in Industry Verticals 2021 – 2026’, the report evaluates the market for IoT data management and analytics. The report analyses key challenges […]

Nine digital trends that have been embraced by businesses worldwide While the world is running on recovery mode, the scale of optimism is rising exponentially. Global business leaders are keen on using the low-risk approach and leveraging digital trends and rapid technological advancements. The Middle East countries are high-spirited and are looking forward to diving […]

The pandemic has reinforced the significance of the CMO role across all the business spectrums. A function that is ever-evolving as it increasingly becomes cross-functional and not just limited to marketing. And with the economic downturn, this leadership role will continue to reinvent itself. Marketing leaders in the Middle East will soon be required to […]

Despite Covid-19 impact, Q2 mobile ad spend surpassed Q1 by 8%, with mobile video in high demand Premium digital technology company PubMatic today announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19 economic impact.  According to PubMatic’s Q2 Quarterly Mobile Index, mobile advertising spend increased globally, rising 71% over Q2 […]

Delivers powerful data analytics in minutes using up to 50% less data centre infrastructure, with an easy to use cloud experience across public and private clouds Cloudera, the enterprise data cloud company, today announced the general availability of Cloudera Data Platform Private Cloud (CDP Private Cloud).  CDP Private Cloud extends cloud-native speed, simplicity and economics […]

– Packed with multiple features to recreate offline events virtually, the platform is priced aggressively to support US businesses in their rebound after the COVID-induced slump – Its platform has already been used to host National WIC Association in the US. Hubilo, among the fastest-growing virtual event platform playing globally, today announced the availability of […]

Disruptive technologies are accelerating and reshaping the evolution of markets while also influencing customer behaviours and expectations. New technologies are empowering customers to research and shop differently. These same technologies are also presenting marketers with the ability to transform the role of marketing to become a growth engine for the business.

In today’s business world, the challenge posed by complex customer relationships has encouraged brands to look at Customer Data Platforms (CDP) to help unify customer data and provide thoughtful customer experience. CDP’s excel at collecting data about a customer journey, cleansing it and putting it together, offering marketers valuable customer insights to intelligently orchestrate experiences […]

Talkwalker, a social listening and analytics company, today announced the launch of Conversation Clusters, a data visualisation tool that enables marketers, PR professionals, and consumer insight analysts to instantly uncover, understand, and visualise the context around any topic at a glance. The launch marks a significant development in the social listening and analytics space, enabling users […]

While marketing technology is trending globally, the future of artificial intelligence and machine learning seems to be growing exponentially. According to a Meltwater report on Artificial Intelligence in Marketing, 85 per cent of marketers researched believe that AI will make a significant impact on their marketing activities. It is predicted that AI will add USD […]