data

Through the partnership, Horizon will integrate ZeroToOne's daily refreshed predictive audiences directly into Blu, supporting planning, activation, suppression, and measurement across its client base.

Mike Fong, Senior Solutions Engineer at ObservePoint, explains why brands must move beyond ROI to focus on transparency, accessibility, and usability.

Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.

Discovery is shifting from stores to AI. Optimising product data for LLMs is now the key to winning visibility and sales in 2025.

From strategy to storytelling, AI is quietly redesigning the inner workings of modern marketing teams.

Amplitude and AWS are teaming up to help organisations globally unlock the full value of customer data through scalable, AI-driven analytics.

Unlike traditional research tools, Sense combines public, premium, and private data with everything from press releases to social media posts.

From common pitfalls to real-time insights and the art of visualising performance, Charles F Manning, Chief Executive Officer & President at Kochava, deep dives into the brains and data behind successful ad strategies.

These features reinforce Quantum Metric’s commitment to simplifying digital customer listening and democratising data.

The platform’s audience discovery tool, Nexxen Discovery, optimises audience quality through contextual refinement.