data

REWIND 2024: In 2024, the spotlight had shifted to questioning data's relevance and reliability. Businesses redefined how to trust, integrate, and act on data for smarter decisions.

Trust is rarely about the deployment of new technologies but more to do with the way data is stored and managed across the enterprise.

Brightcove has launched ‘Marketing Insights’ to provide robust video campaign measurement data.

This partnership for consumer engagement and brand growth with PHD will enhance the visibility of its offerings, connecting with audiences nationwide.

Real-Time Sync eliminates the traditional delays associated with batch uploads and data migrations.

lockr’s AIM container eliminates challenges publishers face in implementing ID solutions.

Data-driven marketing gives brands a competitive edge in the marketplace. Odd Morten Sørensen, Martech Evangelist and host of the Learning Martech podcast, sheds light on the key challenges and successful strategies for marketing teams working with data.

Owais Khan, VP of Growth Marketing & Brand at Udrive, talks about the primary challenges in converting web users to app adopters, and effective ways to comprehend the impact of marketing campaigns.

Rather than only asking how we can use data to better target customers, we need to ask how big data creates value for customers.

How do marketers navigate the cluttered marketplace for Martech solutions and find the one that works best? Channel your inner artist, advises Scott Brinker, Vice- President of HubSpot, in his opening keynote of #VMFZA There are more than 10,000 different MarTech solutions globally that have been mapped. Brinker’s supergraphics have been tracking the landscape since […]