data

From strategy to storytelling, AI is quietly redesigning the inner workings of modern marketing teams.

Amplitude and AWS are teaming up to help organisations globally unlock the full value of customer data through scalable, AI-driven analytics.

Unlike traditional research tools, Sense combines public, premium, and private data with everything from press releases to social media posts.

From common pitfalls to real-time insights and the art of visualising performance, Charles F Manning, Chief Executive Officer & President at Kochava, deep dives into the brains and data behind successful ad strategies.

These features reinforce Quantum Metric’s commitment to simplifying digital customer listening and democratising data.

The platform’s audience discovery tool, Nexxen Discovery, optimises audience quality through contextual refinement.

Incubeta and L’Oreal build on a long standing partnership with data solutions push in the Benelux region.

The Cygnus and VMS alliance will help institutions recruit high-intent adult students while protecting the integrity of their institutional brands.

With Data Pipeline, customers can now enjoy a streamlined and automated data synchronisation process.

To date, only 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle.