CX

Ron Kaufman shares his future projections on mutually beneficial partnerships offering customers a consolidated convenience. He speaks about how synergy between various service providers drives these partnerships and interconnected ecosystems.

Leveraging Merkle GenCX, businesses that use Salesforce Einstein GPT will help accelerate business outcomes for marketing and commerce leaders

It sounds simple, but that doesn't mean it's easy. It's not. Some may even say it's not realistic. So, here's a way to start.

When decision-making is easier, agents don’t have to click between multiple tabs to compare offers. That makes them faster and more efficient.

Picking bits from his marketing role at Domino’s Pizza, Mayank Singh presents the perfect culinary analogies to explain the know-how of the different facets of customer experience.

Fashion brand Forever 21 is deploying a new customer data platform to build long-term customer loyalty and drive revenue.

Rather than only asking how we can use data to better target customers, we need to ask how big data creates value for customers.

Have you ever wondered why customer journey mapping became an integral element of business strategies?

NICE is combining the latest generative AI technology and customer experience data from its CXone contact centre platform to help companies improve agent empowerment, CX, and operational excellence.

John Lilly, Head of FSI Digital Experience at Adobe discusses how financial service providers must focus on personalisation not only as a marketing activity but as a positive change in the business operating model to serve customers.