CX

The mental health and well-being of employees are not just internal matters; they are strategic imperatives that directly impact customer satisfaction, brand reputation, and even revenue.

As touchpoints with consumers multiply, maintaining a consistent brand identity across all channels is vital for success. Businesses are required to deliver rich, interactive experiences that resonate with emotions both in the offline and online realms.

Customers nowadays like to have many options. It is important to have touchpoints where your customers are, says Edwin Octavana Mahaditya, Head of Growth & Performance Marketing at Erajaya Digital Group.

Ron Kaufman shares his future projections on mutually beneficial partnerships offering customers a consolidated convenience. He speaks about how synergy between various service providers drives these partnerships and interconnected ecosystems.

Leveraging Merkle GenCX, businesses that use Salesforce Einstein GPT will help accelerate business outcomes for marketing and commerce leaders

It sounds simple, but that doesn't mean it's easy. It's not. Some may even say it's not realistic. So, here's a way to start.

When decision-making is easier, agents don’t have to click between multiple tabs to compare offers. That makes them faster and more efficient.

Picking bits from his marketing role at Domino’s Pizza, Mayank Singh presents the perfect culinary analogies to explain the know-how of the different facets of customer experience.

Fashion brand Forever 21 is deploying a new customer data platform to build long-term customer loyalty and drive revenue.

Rather than only asking how we can use data to better target customers, we need to ask how big data creates value for customers.