CX

Adobe's latest AI innovations are changing how businesses connect with customers and the daily work of experience makers tasked with delivering and orchestrating impactful customer engagements.

As part of the Lucidworks Platform, AI App Studio integrates seamlessly with Commerce Studio and Analytics Studio, creating a unified setup for building and improving digital experiences.

Apple’s WWDC Day 4 unveiled key platform updates that elevate native brand interactions, gaming visibility, and hyper-personalised UI—offering new CX opportunities for marketers across high-retention sectors.

Putting ‘customers first’ has long been a business mantra. But when it comes at the expense of employee wellbeing, the entire experience collapses and becomes a dangerous myth. Here's why employee-first thinking is the future of sustainable CX.

The acquisition positions CallMiner as a key player across both the contact centre and CX industries by combining a deep analytical understanding of contact centre interactions and voice automation.

By integrating Symbl.ai technology, Invoca will help customers drive efficient growth by blending AI-powered engagement with rigorous, real-time measurement to meet buyers where they are.

The research highlights the urgent need for technology vendors, many of whom are still only exploring the potential for agentic AI deployment within CX, to accelerate their strategies.

Airship’s Branching and Custom Views use a visual editor and integrate with the platform’s AI-driven automation, segmentation, and experimentation features.

Agentic AI is transforming how businesses operate—moving beyond static workflows to intelligent, self-directed automation. Discover 25 MarTech companies leading the charge with real-world agentic AI innovations.

With iX Hero, advisors can get fast, accurate and more consistent AI-assisted answers, simplifying and modernising how advisors serve customers by bringing the right information into one streamlined view.