CX

New Real-Time Profiles by Amperity combine live activity with complete customer history, so brands can recognise every individual and respond instantly.

Tealium Co-Founder Ali Behnam explains why real-time orchestration, smarter governance, and CDPs as AI guardrails are key to turning insights into impact.

Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.

Reputation’s newest products, Competitive Insights, Voice of Brand, AI Reputation Manager, and Reputation IQ, tackle critical market challenges and give businesses the insights they need to make strategic decisions quickly and confidently.

Alongside MCP, Cordial also introduced Rich Communication Services (RCS) as a supported channel and announced the debut of Cordial Foundry, its innovation arm dedicated to shipping agent-first tools quickly.

JumpCrew’s AdPost platform improves iQor’s technology stack and infinityAiQ platform, providing businesses with a toolset for managing digital campaigns, tracking performance, and centralising customer acquisition data.

Unlike traditional automation that relies on static templates, InMoment's AI Auto Responding uses advanced, generative AI to dynamically generate responses based on sentiment, context, and brand guidelines.

The expanded ecosystem helps organisations to deploy AI agents that drive real-time personalisation, marketing automation, and CX optimisation, using customer data from the Treasure Data Diamond Record.

Faye will design, customise, and optimise HeyGen’s AI tools to work seamlessly across client systems, helping brands modernise communication, personalise engagement, and accelerate content production at scale.

WhatsApp Messaging includes a no-code workflow and chatbot builder, a two-way shared team inbox for managing conversations, broadcast messaging for campaigns, and integrations with essential business tools.