customer segmentation

HSBC’s collaboration with T1 exemplifies how the bank combines its accessible and innovative services with beyond banking experiences for its customers.

The move enables Lesha Bank to get to the modern API-driven, cloud-native technology and to have access to the banking capabilities from Temenos, accelerating its digital initiatives with personalisation driven by data and AI.

Netflix, Amazon, Uber and Facebook have used KNN for personalised marketing, clustering, segmentation, and predicting customer behaviour. Measuring distances between data points, the algorithm helps recommend items to customers based on their purchase history