Customer Loyalty

75.3% of the marketers surveyed use personalised marketing in loyalty programs and find it effective for customer retention.

Ramadan brings a surge in sales, but how can brands retain customers after the festive season? Discover data-driven strategies from Gameball and Braze to transform short-term shoppers into long-term loyal customers.

Discover how AI is transforming retail marketing with SAP Emarsys, as Younès Ben Maïz shares insights on personalisation, customer loyalty, and omnichannel engagement.

Leveraging social media platforms has become crucial for coffee shops looking to foster a sense of community and build brand loyalty in an intensely competitive market.

Develop standard operating procedures for customer interactions to ensure consistency. Document those processes using a tool like Smart Playbooks. A guide to crafting customer-centric business strategies.

Flipkart’s super.money sets itself apart with its promise of "real cashback" instead of "useless rewards," aiming to attract users seeking more immediate and tangible benefits.

To balance the risk of uncertainties during inflation, consumers are saving more and waiting for the right time to make a purchase. Analysing the data points from global shoppers’ buying behaviour, the Salesforce Shopping Index predicted the top 5 trends to help retailers with their loyalty strategy.

The new partnership with Shopify will expand Target Plus through a hand-selected assortment of new and on-trend products and brands like True Classic, Caden Lane and more.

In the app industry, users have a plethora of options, and it doesn’t take long for them to switch. App re-engagement brings better ROI, increased CLV, and higher chances of upselling. How can brands win back inactive users?

Through the partnership, Perx and Jenius aim to transform personal banking experiences by introducing the concepts of gamification and instant gratification.