Customer Loyalty

Even the best CX strategies fail when teams operate in silos. Loyalty is lost not in touchpoints—but in the handoffs between them. What can be done?

As customers increasingly value emotion over promotion, experiential marketing emerges as a powerful strategy to create lasting brand connections in an experience-driven economy.

Consumer sentiment is crumbling under inflation, layoffs, and tariffs. But in a downturn, opportunity belongs to brands that double down on trust, value, and CX.

Retailers don’t fail because they grow—they fail because they forget who they are. Here’s how to scale with intention, preserve your magic, and stay true to your founding vision.

The age of prompt-based AI is fading — replaced by autonomous systems reshaping how we discover products, craft experiences, and build loyalty in a hyper-competitive market.

75.3% of the marketers surveyed use personalised marketing in loyalty programs and find it effective for customer retention.

Ramadan brings a surge in sales, but how can brands retain customers after the festive season? Discover data-driven strategies from Gameball and Braze to transform short-term shoppers into long-term loyal customers.

Discover how AI is transforming retail marketing with SAP Emarsys, as Younès Ben Maïz shares insights on personalisation, customer loyalty, and omnichannel engagement.

Leveraging social media platforms has become crucial for coffee shops looking to foster a sense of community and build brand loyalty in an intensely competitive market.

Develop standard operating procedures for customer interactions to ensure consistency. Document those processes using a tool like Smart Playbooks. A guide to crafting customer-centric business strategies.