Algonomy, Alghanim Partner For Cross Brand Marketing
Algonomy, the Algorithmic Decisioning Platform for retail, announced that it has partnered with Alghanim, a privately-owned corporation in the Middle East to get a 360-degree view of customers across individual brands as well as at the company level to drive smart targeted customer journeys. The partnership aimed to unify customer profiles across businesses to better […]
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Algonomy, the Algorithmic Decisioning Platform for retail, announced that it has partnered with Alghanim, a privately-owned corporation in the Middle East to get a 360-degree view of customers across individual brands as well as at the company level to drive smart targeted customer journeys.
The partnership aimed to unify customer profiles across businesses to better understand customers and improve their overall experience. To achieve that, the company needed a single, 3600 view of its customers across brands. This unified view would then be leveraged by ML algorithms to create granular segments and drive smart, behavioural targeting.
Algonomy’s customer data platform enabled a single source of truth, micro-segmentation, and audience activation. With Algonomy’s customer journey orchestration solution natively integrated with the CDP, Alghanim was able to drive journey-based engagements across SMS, email, app push notifications and other channels. With this, the conglomerate was able to drive cross-sell, retention and win back campaigns at scale while reducing campaign management time due to automation.
“Algonomy’s AI-powered platform has helped us with a deeper understanding of our customers to drive targeted customer engagement. The platform’s flexibility in micro-segmentation and its functions in customer journey orchestration helps us ensure superior customer experience, creating a long-lasting relationship between our brands and customers. We look forward to continued partnership with Algonomy,” said Altug Can Aldanmaz Head of Customer Engagement & Analytics – Alghanim Industries.
“We’re proud to work with Alghanim in helping them scale their marketing with intelligence-infused communication to acquire, grow and retain customers. We look forward to strengthening their algorithmic decisioning capabilities to improve customer lifetime value”, said Amit Agarwal, SVP Sales , BD & Customer Success – APAC & MEA – Algonomy.
