customer insights

The ProfileFuse™ technology combines Data Axle's proprietary data and AI-driven identity resolution to unlock deeper insights and scalable audience activation.

Marketers will be able to deliver refined targeting and increased personalisation, while sending performance data back to Snowflake for deeper analytics.

This new integration unlocks the power of Meltwater’s social intelligence for customer service, processing more than 3 billion social engagements each day.

Once the fields have been mapped, users can then run the report and access a range of valuable insights such as record match rate and the 150+ attributes that Aidentified can append to the user's data.

This feature assists companies in keeping track of what was discussed and the necessary action items after the call Yobi, the customer communication app for businesses designed to enhance customer relationship management (CRM), is introducing a new feature, Call Summarisation, which generates an automatic content summary through a transcript and identifies critical points discussed in […]

Organisations fail because their initiatives are dictated by inward-looking business priorities. Since market opportunities are constantly changing, their solutions are often dated by the time the project launches. Disregarding the problems people face both internally and externally hurts companies in the long run. A few priorities to consider: Business priorities — Projections based on inaccurate […]

Our smartphones, tablets and social media accounts are beaming out information about us: where we’ve been, what we’ve been doing, our likes, preferences. Right now, data is seemingly everywhere. So, what does this mean for marketing professionals? Everything. Data can transform marketing initiatives from guesses to strategically focused campaigns. But that transformation can happen if […]

Digital experience company Acquia announced that J Crew is using Acquia’s Customer Data Platform (CDP), a customer insights and machine learning platform, to drive measurable performance improvements with the brand’s marketing campaigns. “We’re thrilled that one of the most iconic global retail brands trusts Acquia CDP to engage with customers online and in stores,” Lynne […]

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivalled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint. Leadspace today announced new real-time data connections planned for […]

Customer Experience (CX) and Customer Service have become quite ubiquitous in recent times. Many mistake them to be synonymous, but they aren’t. Customer experience (CX) is fast emerging as a key differentiator and growth driver for a sustainable consumer market base. Gartner defines customer experience as “the customer’s perceptions and related feelings caused by the […]