Customer data, when used optimally, can help companies predict trends and avoid backlash. According to a survey from Marketing Insider Group, which examined consumer reactions to products across sectors, 72 per cent of happy customers shared good feedback with six or more people. The ultimate quest for a brand is to create more happy experiences […]
Retail stores sit at the intersection of deep tech to cater to the needs of future customers. Who likes queuing? For customers, waiting is a waste of time. They want to walk into a supermarket, take something off of a shelf and leave without waiting at the checkout. Around 90 per cent of individuals used […]
With the increasing rate of cart abandonment and the onset of crumbling cookies, it is imperative to invest in churn analysis and understand customers better How strong is your customer retention rate? While retention is more important than acquisition is debatable, it holds enough truth. Consider this: A churn rate over 10 per cent indicates […]
Customers are navigating a rapidly changing world, and questions of trust, values, and integrity increasingly impact their relationships with companies. Customer experience is now decidedly digital-first. No matter which channel and format that they choose to engage in, customers expect flexibility and a thoughtful, personal touch. Trust is their beacon, empowered by choice and […]
Understand how fonts drive experiences, associations and emotional responses to your brands, and its messaging. Can fonts influence our response to taglines and slogans? Does it encourage us to perceive a company logo in a more positive way? Can squiggly calligraphy really build trust between brands and consumers? Monotype answered these questions in its new […]
Powered by identity with a central focus on privacy, LiveRamp focuses on providing data value to advertisers and brands Marketers aside, every individual in the business world today realises the importance of leveraging data to deliver the best customer experience possible. Data is the competitive advantage for business growth and customer loyalty. And where there […]
Sprinklr, a unified customer experience management platform provider, has become an official partner in the TikTok Content Marketing Specialty that is a part of the TikTok Marketing Partner Program. Sprinklr was TikTok’s first advertising partner in 2020, and the addition of the Content Marketing Specialty helps marketers use Sprinklr to manage, execute, and optimise both […]
Customers want hybrid CX solutions, employees want a hybrid work model, and the industry leaders are reeling with a slew of challenges. The traditional nine to five model might as well be dead, and it’s about time. Feeding the baby while making a work call, having a meal while analysing data, or filing a story […]
Hey Karry, a Dubai-based technology startup that offers last-mile delivery services to SMEs has developed a user-centric, easy-to-use technology platform. The platform allows companies to fulfil their last-mile delivery while retaining control of the customer experience journey. Launched in 2019, Hey Karry is a response to SME owners’ dissatisfaction with the aggregator delivery model that […]
Customer experience platform provider DISQO has acquired Feedback Loop, a provider of technology for consumer feedback for product and marketing professionals. Financial terms of the deal were not disclosed. With the addition of Feedback Loop, DISQO helps companies get a comprehensive understanding of brand, product, and customer experiences. “Organisations often lack the access and tools […]
