Sprinklr, a unified customer experience management platform provider, has become an official partner in the TikTok Content Marketing Specialty that is a part of the TikTok Marketing Partner Program. Sprinklr was TikTok’s first advertising partner in 2020, and the addition of the Content Marketing Specialty helps marketers use Sprinklr to manage, execute, and optimise both […]
Customers want hybrid CX solutions, employees want a hybrid work model, and the industry leaders are reeling with a slew of challenges. The traditional nine to five model might as well be dead, and it’s about time. Feeding the baby while making a work call, having a meal while analysing data, or filing a story […]
Hey Karry, a Dubai-based technology startup that offers last-mile delivery services to SMEs has developed a user-centric, easy-to-use technology platform. The platform allows companies to fulfil their last-mile delivery while retaining control of the customer experience journey. Launched in 2019, Hey Karry is a response to SME owners’ dissatisfaction with the aggregator delivery model that […]
Customer experience platform provider DISQO has acquired Feedback Loop, a provider of technology for consumer feedback for product and marketing professionals. Financial terms of the deal were not disclosed. With the addition of Feedback Loop, DISQO helps companies get a comprehensive understanding of brand, product, and customer experiences. “Organisations often lack the access and tools […]
Check out our top picks of CX leaders in the META region focused on result-driven CX strategies. Technology is the primary element shaping customer experience (CX), over 60 per cent of companies in the Middle East have been actively investing in CX solutions to strengthen their business strategies. Being the critical differentiator for top brands, […]
McKinsey and the Business of Fashion identified five major themes that could help the fashion industry address some CX challenges and unlock opportunities. The fashion industry has been a significant player in innovation and a technology user – from the needle and sewing machines to eCommerce and artificial intelligence solutions. Today, fashion technology is witnessing […]
Destination marketing expert Waleed Al-Toukhi says technology-driven strategies can boost the travel and hospitality industry “Metaverse travel and tourism solutions can significantly improve booking procedures by giving essential information that other methods cannot communicate appropriately. It will increase the likelihood that a consumer will complete the booking rather than cancel it,” said Waleed Al-Toukhi, Executive […]
Organisations fail because their initiatives are dictated by inward-looking business priorities. Since market opportunities are constantly changing, their solutions are often dated by the time the project launches. Disregarding the problems people face both internally and externally hurts companies in the long run. A few priorities to consider: Business priorities — Projections based on inaccurate […]
As technology constantly evolves, retailers can upgrade to better methods of customer experience The pandemic ravaged global economic performance, and consumer appetite for digital and contactless shopping radically increased during the lockdowns. In response, retailers quickly sought to change their priorities and operations. Loss of income and declining consumer confidence have driven the decrease in […]
Customer strategist Christopher Brooks digs deeper into loyalty and customer experience “Customer Experience (CX) is not the product, the function or the channel itself. Therefore, claiming that CX has driven up sales or reduced churn is misleading. It’s only part of the reason, not all of it,” said Christopher Brooks, CX Consultant, Lexden CX With […]
