customer engagement

Amazon is launching the Alexa Skill A/B testing service. The new service allows skill builders to design A/B experiments with the goal of maximising in-skill purchases, repeat visits, and number of dialogs for a session. “With the new A/B skills testing service, we were able to design and deploy an A/B test in a little […]

Research firm Gartner predicts that by 2026, B2B sales organisations that unify commercial strategies and leverage multithreaded commercial strategies will realise revenue growth that outperforms the competition by 50 per cent. But, to do so, sales leaders will have to rethink their go-to-market strategies with what Gartner calls orchestrated customer engagement to better align to […]

Gradient Works has recently announced its seed funding round, as well as the public availability of its first product, Gradient Works Assignment. Gradient Works Assignment automates rules of engagement to help CROs increase revenue velocity. It includes the ability to intelligently route leads, assign opportunities, and allocate customer accounts, ensuring efficient execution across the entire […]

Sendlane, a marketing automation and customer engagement solution recently announced its partnership with ClickBank, a global digital retailer. The partnership will give Sendlane clients the ability to quickly and easily integrate affiliate marketing capabilities into their business mix, while ClickBank vendors can leverage Sendlane’s email and SMS marketing automation. The Sendlane partnership allows for one-click integration […]

ImagineAR an Augmented Reality company that enables sports teams, brands and businesses to instantly create their own mobile phone immersive AR campaigns, has partnered with iSportConnect, headquartered in London, to introduce ImagineAR fan engagement products to the UK & European soccer teams, sports leagues, broadcasters and brands. The iSportConnect platform is the largest global private network […]

CommandBar emerged from beta and recently announced its $4.8 million seed round, led by Thrive Capital, with participation from Y Combinator, BoxGroup and a group of angel investors including, AngelList’s Naval Ravikant, Worklife Ventures’ Brianne Kimmel, StitchFix president Mike Smith among others. CommandBar’s business-to-business tool, referred to as “command k,” was designed to make software […]

Providing organisations with SaaS solutions, Freshworks makes it easy for customer support, sales and marketing professionals to communicate effectively with customers for better service and resolve customer issues  Building relevant products might be fairly straightforward but incredibly difficult to execute and succeed at, and that is where Freshworks’ success lies. In 2010, a broken television […]

Recent data by AppsFlyer and customer engagement platform, Braze, indicate major shifts in consumer behavior and engagement in the weeks leading up to, and during Ramadan. This includes increases in mobile usage and consumer spending, as well as customer acquisition and retention in the Middle East, presenting a golden opportunity for brands and marketers.  This […]

Egyptian digital payments provider Paymob has raised $15 million in a new funding round led by UAE-based venture capital firm Global Ventures.  The new capital is part of the second tranche of the company’s Series A fundraising activity. Last year, the company raised $3.5 million as part of the first tranche. The investors in the […]

With increasing demand and popularity for Bitcoin, Mrkt360 has officially begun accepting cryptocurrency as a form of payment. As a result, both USDC and USDT tether coins will also be accepted. Bitcoin will allow for transactions with customers to become easier and completely digital. Mrkt360 was one of the first Canadian companies to utilise American […]