Formation Released Hosted Offers To Increase Customer Engagement
Formation released Hosted Offers, which provides companies a fast path to the adoption of gamified, personalised offers. Hosted Offers also create a consistent experience between web and mobile platforms. With a single URL, companies can deliver unique experiences through email SMS/MMS, push notification, and owned channels such as web, mobile and application inbox, thus increasing […]
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Formation released Hosted Offers, which provides companies a fast path to the adoption of gamified, personalised offers.
Hosted Offers also create a consistent experience between web and mobile platforms. With a single URL, companies can deliver unique experiences through email SMS/MMS, push notification, and owned channels such as web, mobile and application inbox, thus increasing customer engagement and value.
“Formation’s Hosted Offer capability provides an end-to-end hosted experience that allows consumers to activate and track their progress with a brand’s offer on any channel they choose,” said Rob Fagnani, co-founder and head of business development at Formation.
“Most offers today happen in email only. By expanding the reach of offers to multiple channels, especially SMS, mobile, and web, we’ve seen brands achieve up to five times increased engagement and four times increased revenue due to the increased reach of the offer. With this capability brands don’t have to rely on their digital and product teams to deploy new interfaces or create new integrations, ensuring faster speed to market.”
