customer engagement

SAP launches a next-generation Customer Data Platform SAP SE today announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organisations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made at SAP Customer Experience LIVE, held online October […]

Freshworks evaluated for completeness of vision and ability to execute in the Magic Quadrant for IT Service Management Tools for Freshservice Freshworks Inc., the customer engagement software company, announced its Freshservice offering was included in the 2020 Gartner Magic Quadrant for IT Service Management Tools1, with Gartner recognising the company for its completeness of vision and ability […]

Accelerates Twilio’s Journey to Build the World’s Leading Customer Engagement Platform Trusted by Developers and Companies Globally Data Platform Provides Businesses a Unified Customer View to Better Understand Customers and Engage More Effectively Expands and Strengthens Use Cases Across Customer Service, Marketing, Sales, Product and Analytics Twilio today announced that it has entered into a […]

The adoption of MoEngage helped 6thStreet.com CRM team to deliver 4x growth in business contribution within 12 months 6thStreet.com, the e-commerce arm of The Apparel Group, one of the largest retailers in the world, has partnered with MoEngage to deliver a superior omnichannel shopping experience for their customers.  Through this partnership, 6thStreet’s CRM team delivered […]

SAP SE  today announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement platform provider Emarsys enables businesses to engage more effectively and more personally with their customers.  Enhancing the SAP® Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will […]

Digital 360 delivers new technology, services and learning that help digital leaders create connected, personalised experiences across marketing, commerce and more Salesforce, the global leader in CRM, today announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth […]

Two industry leaders, Astute and Socialbakers, join forces to provide a unified omnichannel platform for customer experience management and AI-driven insights for global brands Astute, Inc. (“Astute”) leading customer engagement and Voice of the Customer (“VoC”) platform, today announced its acquisition of Socialbakers a.s. (“Socialbakers”), a market-leading unified social media marketing platform.  The acquisition will allow […]

MoEngage is the youngest company and the only ‘Strong Performer’ to be featured in The Forrester Wave: Mobile Engagement Automation, Q3 2020 MoEngage is also the youngest company to be recognised in the 2018 and 2019 Gartner Magic Quadrant for Mobile Marketing Automation.  MoEngage announced that it’s insights-led customer engagement solution has seen rapid adoption […]

Netcore Solutions, a leading global marketing technology provider, today announced the success of its recently launched Smart Push, a breakthrough notification delivery technology Smart Push has helped brands like Shemaroo Entertainment, a leader in India’s OTT space, and TVS Credit Services, an Indian financial services company, boost their Push Notification Delivery rate by more than 50%.  Netcore also […]

SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customised engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behaviour during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds […]