customer engagement

AR technology has been exponentially leveraged across userbases, and industries. Where does AR fit in a marketer’s toolkit?

Customers are navigating a rapidly changing world, and questions of trust, values, and integrity increasingly impact their relationships with companies.   Customer experience is now decidedly digital-first. No matter which channel and format that they choose to engage in, customers expect flexibility and a thoughtful, personal touch. Trust is their beacon, empowered by choice and […]

To transform customer engagement with intelligent Human to Everything (H2X) interactions across all customer experience (CX) platforms of digital-first businesses Tata Communications, a digital ecosystem enabler, launched DIGO, an in-network, cloud communications platform to power up customer engagement for digital-first businesses. The platform offers a full suite of device-agnostic communications tools to seamlessly integrate into […]

Apogee Interactive, a digital engagement and customer communications strategy platform, announces utilities using their outbound communications platform. Envoy will have access to a robust utility branded marketplace. The product dashboard now included in the end-to-end solution allows utilities to provide customers with a streamlined, personalised journey that guides them through onboarding, energy education, program participation, […]

Relationshop, a digital customer engagement solutions provider, announced the launch of Personalised Promotions within its Digital Experience Platform. DXP offers grocery retail clients a branded engagement and shopping experience for their customers within a single platform, accessible online and via mobile app. The DXP Personalised Promotions feature allows the retailer to easily execute shopper marketing […]

Formation released Hosted Offers, which provides companies a fast path to the adoption of gamified, personalised offers. Hosted Offers also create a consistent experience between web and mobile platforms. With a single URL, companies can deliver unique experiences through email SMS/MMS, push notification, and owned channels such as web, mobile and application inbox, thus increasing […]

Amazon is launching the Alexa Skill A/B testing service. The new service allows skill builders to design A/B experiments with the goal of maximising in-skill purchases, repeat visits, and number of dialogs for a session. “With the new A/B skills testing service, we were able to design and deploy an A/B test in a little […]

Research firm Gartner predicts that by 2026, B2B sales organisations that unify commercial strategies and leverage multithreaded commercial strategies will realise revenue growth that outperforms the competition by 50 per cent. But, to do so, sales leaders will have to rethink their go-to-market strategies with what Gartner calls orchestrated customer engagement to better align to […]

Gradient Works has recently announced its seed funding round, as well as the public availability of its first product, Gradient Works Assignment. Gradient Works Assignment automates rules of engagement to help CROs increase revenue velocity. It includes the ability to intelligently route leads, assign opportunities, and allocate customer accounts, ensuring efficient execution across the entire […]

Sendlane, a marketing automation and customer engagement solution recently announced its partnership with ClickBank, a global digital retailer. The partnership will give Sendlane clients the ability to quickly and easily integrate affiliate marketing capabilities into their business mix, while ClickBank vendors can leverage Sendlane’s email and SMS marketing automation. The Sendlane partnership allows for one-click integration […]