Updates will help companies deepen customer engagement and elevate customer experiences across all channels. At its Sitecore Symposium event, Sitecore, a digital experience software provider, launched composable offerings and updates to help companies deepen customer engagement and elevate customer experiences across all channels. These new solutions include Sitecore Search, an artificial intelligence-powered search and discovery […]
Digital is central to Almarai’s plans, with the firm eyeing a suite of intelligent technologies to optimise its operations, supply chains and customer processes. When Covid-19 hit the world, many companies in the Middle East were already embarking on their digital journeys. The pandemic forced their hand, and brands needed to work quicker and more […]
As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends to create better opportunities and gain a competitive edge. A global bank had its heads scratching trying to understand customer intent and engage with them in a more personalised way. The bank wanted to build high-value […]
Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]
While one might think DCT would choose a marketing firm to promote videos and target business audiences, DCT decided on LinkedIn, and it brought in the desired results. Not just for business boardrooms, Abu Dhabi is a hallmark of a luxury travel destination — from scenic golf courses, futuristic and soaring skylines to its cultural […]
Harvard Business Review Analytic Services released a new report sponsored by Intercom, the Engagement OS, called “Future-Proofing Businesses with Modern Customer Engagement”. It reveals a significant gap in how companies are engaging with their customers. This comes at a time when delivering exceptional experiences is even more critical to retention and revenue, amidst both an […]
AR technology has been exponentially leveraged across userbases, and industries. Where does AR fit in a marketer’s toolkit?
Customers are navigating a rapidly changing world, and questions of trust, values, and integrity increasingly impact their relationships with companies. Customer experience is now decidedly digital-first. No matter which channel and format that they choose to engage in, customers expect flexibility and a thoughtful, personal touch. Trust is their beacon, empowered by choice and […]
To transform customer engagement with intelligent Human to Everything (H2X) interactions across all customer experience (CX) platforms of digital-first businesses Tata Communications, a digital ecosystem enabler, launched DIGO, an in-network, cloud communications platform to power up customer engagement for digital-first businesses. The platform offers a full suite of device-agnostic communications tools to seamlessly integrate into […]
Apogee Interactive, a digital engagement and customer communications strategy platform, announces utilities using their outbound communications platform. Envoy will have access to a robust utility branded marketplace. The product dashboard now included in the end-to-end solution allows utilities to provide customers with a streamlined, personalised journey that guides them through onboarding, energy education, program participation, […]
